These Campaigns Use Facial Recognition Tech for Advertising

By: Laura McQuarrie - May 20, 2015
Over the past few years, the use of facial recognition technology has proven to be capable of so much more than just identifying people. When used for the purposes of marketing, this technology is able to make better product recommendations and respond to a consumer's behaviors or a unique scenario. This technology also makes it possible to hone in on a particular demographic, as seen by the illuminated billboard beer brand Astra used to market its product exclusively to women—but not ones below the legal drinking age.

One of the most impactful advertisements to make use of facial recognition technology is the billboard Women's Aid set up to bring awareness to domestic violence; simply by looking at the billboard of a woman's bruised face, people became responsible for making the markings disappear.

Following the huge buzz surrounding Microsoft's age-predicting Face API, these marketing campaigns show how brands can put technology like this into practice.