Interactive Museum Strategy Rijks Emotions Matches Faces to Artwork

By: Alyson Wyers - Nov 14, 2014
References: rijksemotions & psfk
This interactive museum campaign matches your facial expression to a similar work of art. In an effort to reclaim the leisurely manner in which we used to look at art, four students conceived of Rijks Emotions to appeal to younger museum visitors.

This initiative uses facial recognition technology to aggregate emotional data and make artistic matches. The students developed the digital campaign prototype for the Rijksmuseum in Amsterdam. In addition to taking a snapshot of your face, the interactive museum campaign website also asks for your age and gender to find the best match from within the Rijksmuseum.

Rijks Emotions sees this highly personalized project expanding and becoming an engaging billboard campaign, where people can have their picture matched with a museum painting immediately. This will hopefully drive traffic to the museum as well.