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SyncApps Will Ensure TV Commercials Pitch to Your Interests and Personality

By: Omar Yusuf - Published: Aug 28, 2011 • References: technologyreview and io9
Whether their intentions were to surveil your personal activity or to streamline advertising, San Francisco-based developer Flingo is unveiling a new TV software called SyncApps that follows your television-watching habits and complements them with personalized advertising.

After cementing a strong relationship with CBC, Fox, MTV and other major cable programmers, Flingo has begun discussing the gist and implications of their newest software invention. By the end of the year, a series of $500 televisions outfitted with SyncApps will be available for purchase. In a nutshell, the software monitors what TV channels you watch and relays that information to a central server, which then pushes relevant ad content onto your television, computer or any other network-connected devices.

Setting aside any privacy concerns, it's not far-fetched to assume that SyncApps may lead TV viewers into a "filter bubble," where they only receive information of their choosing and are guarded from outside opinions or views.