Playing on the ‘random acts of kindness’ marketing ploy, cell phone tycoon Nokia has launched the Nokia Foursquare Gifting Machine. The contraption made its debut at the Skypark in Glasgow as part of the city’s Social Media Week. Nokia urges its customers to check-in using the #NokiaConnects hashtag, which users share on their twitter accounts. They are then told to locate the vending machine via Foursquare to receive a prize. Prizes range anywhere from chocolates and candy to free smartphones.
The machine itself manages to keep up with check-in demands through Foursquare. Foursquare updates the check-in count every couple of seconds, which instantly triggers the release of a Nokia canister inside the vending machine. This ingenious example of customer appreciation should earn this company a gold star for marketing, but, as with all good things, this service has its limitations. Users can only check-in once a day.
Jump on the social media train and put yourself in line to win a smartphone with the generous Nokia Foursquare Gifting Machine.
Stats for Generous Prize Dispensers
Trending: Older & Chilly
Research: 946 clicks in 238 w
Interest: > 3 minutes
Concept: Nokia Foursquare Gifting Machine
Related: 68 examples / 52 photos
Segment: Neutral, 18-35
Comparison Set: 25 similar articles, including: roadside bike fixers, interactive bubble wrap ads, and privacy-pushing campaigns.
Generous Prize Dispensers
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