The Aisle411 app allows consumers to see what a company has in-store on their shelves in real-time. Customers can thus, as a result, plan their shopping experience and customize it. The app makes it so that you will never have to drive halfway across town looking for an item that is sold out.

You can choose to either speak or type the items that you are looking for into the Aisle411 app and it will locate them within the specific store. This could really change the entire shopping experience.

Implications - Consumers want to be able to connect to the products they purchase without waiting or being frustrated. The Aisle411 app creates a sales opportunity with innovative use of technology. Companies should consider how they can leverage technological innovation to create sales opportunities.