The Tagwhat app is a brilliant narrative app that makes history interesting by connecting it to the location of the user. The app has a team of new media journalists who are working on adding new stories all the time. The Tagwhat app hopes to monetize by offering unique advertising solutions to brands.
Implications - Consumers have a desire to connect to the world around them in new and unique ways. The Tagwhat app allows users to find out local stories and, in the process, connect to the area around them. Companies should take this into consideration when creating their marketing campaigns.