'It's More Fun in the Philippines' Campaign Goes Viral

By: Katherine Vong - Published: Jan 10, 2012 • References: itsmorefuninthephilippines & adage
The Philippines Department of Tourism, together with BBDO Guerrero Manila, has created a campaign that is going viral among the country's residents and the campaign's Facebook fans.

The 'It's More Fun in the Philippines' campaign kicked off with a few photos and the accompanying catchy slogan. For example, one ad shows the image of a barbecued pig, along with the words, "Planking. More Fun in the Philippines."

What began as a simple tourism initiative turned into a viral campaign, with the result a growing list of 'It's More Fun in the Philippines' ads being created by fans themselves. If you visit the campaign's Facebook page, you'll see some of the unique and funny ads fans have made using the campaign slogan. Stats for Comical Tourism Slogans Trending: Older & Buzzing
Research: 12,115 clicks in 227 w
Interest: 3.5 minutes
Concept: It S More Fun In The Philippines
Related: 70 examples / 54 photos
Segment: Neutral, 12-55
Comparison Set: 26 similar articles, including: intergalactic tourism concepts, faux tourist photography, and aerial vacation ads.