As part of its larger 'Live It Up' campaign, Singapore brand Tiger Beer has created a series of Tiger Beer 'Languages' commercials that demonstrate how the Tiger Beer customer uses his smarts and craftiness to get out of sticky situations.
The Tiger Beer 'Languages' commercials center on the escapades of a young male who travels across the globe only to find himself consistently in tricky messes, which he avoids using Tiger Beer. So far, the brand has released a series of teaser spots, with the full-length commercials set to launch on Feb. 16. Tiger Beer hopes that this amusing series of commercials will resonate with its customers as well as demonstrate "the appreciation of a good beer no matter the location or language spoken by a person," says the company's Head of Marketing Rene de Monchy.
Visit Tiger Beer's Facebook page for more about the 'Live It Up' campaign as well as to see all of the Tiger Beer 'Languages' teasers.
Stats for Trouble-Averting Travelers
Trending: Older & Chilly
Research: 450 clicks in 220 w
Interest: > 3 minutes
Concept: Tiger Beer Languages
Related: 69 examples / 53 photos
Segment: Males, 18-55
Comparison Set: 25 similar articles, including: monstrous mom ads, 44 interactive advertising campaigns, and mad men-era ads.
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