Tiger Beer is Introducing the Beer-Infused 'Tiger Summer Puffer'
Kanesa David — September 20, 2023 — Unique
References: tigerbeer & campaignasia
Tiger Beer, in collaboration with the London-based Chinese-Canadian designer Izzy Du, is launching the world's inaugural puffer jacket equipped with an innovative beer-powered cooling system, expressly tailored for providing relief during sweltering summer conditions.
“Making a puffer for the summer is an external expression of how refreshing and cool it feels to drink a Tiger. I started with the feeling of opening an ice-cold can of beer, and playing with the colours of the brand, before imbuing the aesthetics of the puffer with a new function,” said Izzy Du.
The jacket was crafted within Japan's esteemed Whatever Co. studio, and features a waterproof pocket for beer, tiger fangs, a battery pack, tiger ears, a detachable hood, and a beer-powered cooling system. The 'Tiger Summer Puffer' will debut during Paris Fashion Week.
Image Credit: Tiger Beer
“Making a puffer for the summer is an external expression of how refreshing and cool it feels to drink a Tiger. I started with the feeling of opening an ice-cold can of beer, and playing with the colours of the brand, before imbuing the aesthetics of the puffer with a new function,” said Izzy Du.
The jacket was crafted within Japan's esteemed Whatever Co. studio, and features a waterproof pocket for beer, tiger fangs, a battery pack, tiger ears, a detachable hood, and a beer-powered cooling system. The 'Tiger Summer Puffer' will debut during Paris Fashion Week.
Image Credit: Tiger Beer
Trend Themes
1. Beer-powered Cooling Systems - The beer-infused 'Tiger Summer Puffer' jacket showcases the trend of integrating innovative cooling systems into fashion.
2. Functional Fashion Collaboration - Collaborations between beverage brands and fashion designers, like Tiger Beer and Izzy Du, highlight the trend of creating functional and unique clothing items.
3. Seasonal Adaptations for Fashion - The introduction of a puffer jacket designed specifically for summer conditions showcases the trend of adapting clothing styles for different seasons.
Industry Implications
1. Fashion - The 'Tiger Summer Puffer' jacket represents a disruptive innovation opportunity for the fashion industry by integrating unconventional features into clothing design.
2. Beverage - Collaborations between beer brands and fashion designers present a potential disruptive innovation opportunity for the beverage industry by expanding its reach and targeting new consumer segments.
3. Technology - The incorporation of a beer-powered cooling system in the 'Tiger Summer Puffer' jacket opens up disruptive innovation opportunities for the technology industry to explore new applications of cooling technology in various products.
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