The Internet and social media platforms in particular have created a slew of possibilities when it comes to crowdsourced drink innovations. Whether that involves groceries in general, alcohol specifically or even campaigns and apps that help bring awareness to a brand or bar, there are many ways to call on the community to better an experience by ten-fold.
By involving the community, these crowdsourced drink innovations make a better connection with existing and potential customers. Not to mention that services can be vastly improved by focusing on such data. It is interesting to see such a platform continue to grow. in addition to these crowdsourced drink innovations, there are a variety of ways such a tool can be tweaked to benefit specific products and experiences, whether that involves cocktail creations, commercials and more.
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By: Meghan Young - Published: Aug 6, 2014