To a bank, your house may simply be a house, or more accurately a mortgage, but what this HSBC Insurance iceberg campaign aims to communicate is that this is one financial institution that appreciates the depth of your investments.
Using the "tip of the iceberg" metaphor to describe the commitment and the work most people have put into their houses and vehicles, these prints by the JWT advertising agency of São Paulo, Brazil, attempt to account for the time, money and the sacrifices that one makes to purchase such big ticket items. The floating icy islands even take the form of some of the incidental investments of items that fill your home. Reminding car owners and homeowners of the invisible value of their assets, these HSBC Insurance iceberg campaign promote a service to keep them safe.
Stats for Frozen Asset Advertising
Trending: Older & Mild
Research: 3,017 clicks in 256 w
Interest: 2.1 minutes
Concept: HSBC Insurance Iceberg Campaign
Related: 51 examples / 39 photos
Segment: Neutral, 18-55+
Comparison Set: 19 similar articles, including: canine custom campaigns, automotive appliance hybrids, and precariously written prints.
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