Category
Lifestyle
Functional Indulgence
Trend cluster
Category
Upgraded
Ordinary
Rebranding everyday condiments to increase customer awareness.
4.0
Trend score
Trend
What is the Upgraded Ordinary trend?
Upgraded Ordinary: When you think of spices and condiments like ketchup, you think of the most well-known brand (for example, Heinz) -- or you don't think of any brand at all. In an effort to recreate awareness, brands are rebranding these everyday products with more innovative and eye-catching packaging as well as augmented ingredients. When consumers perceive little difference between ordinary products like condiments, product revamps like these are definitely in order.
Trend themes
Themes within the Upgraded Ordinary trend
Three behaviours holding the trend together01
Luxury Gourmet Condiments
The trend of infusing high-end, limited edition ingredients into condiments offers a disruptive innovation opportunity for gourmet condiment brands.
02
Eco-Friendly and Creative Condiment Packaging
Sustainable packaging can offer a great way to stand out in the market for condiment brands, and creativity in packaging designs can lead to a more memorable brand image.
03
Sophisticated Condiment Blends
Condiment brands can elevate their image and offerings by exploring more complex and sophisticated flavor profiles.
Industry implications
What the Upgraded Ordinary trend means for industry
Where the trend changes the playbookFor
Gourmet Food Industry
The gourmet food industry can take advantage of the increasing demand and interest in luxury food products, including gourmet condiments.
For
Sustainable Packaging Industry
Branding professionals in the sustainable packaging industry can offer eco-friendly and innovative solutions for condiment packaging.
For
Food and Beverage Industry
The food and beverage industry can explore more complex flavor profiles for their products to meet changing consumer preferences.
Trend signals
Trend signals for Upgraded Ordinary
Trend score 4.0 out of 10, from popularity 51%, activity 60%, freshness 8%.
Popularity51%
Activity60%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Upgraded Ordinary trend
7 featured examples from Mar 5 to Oct 27, 2011CategoryLifestyle
Cute Nudist Branding
Zest Packaging Promises that its Contents Have Nothing to Hide
Disruptive innovation opportunity: Explore creative and unconventional packaging designs to differentiate food products in a crowded market.
CategoryLifestyle
Alchemist Spice Branding
Sheffield & Sons Packaging Evokes an Ingredient Purity
Explore innovative ways to showcase the quality and authenticity of food products through transparent packaging and minimalist labeling.
CategoryMarketing
Cute Condiment Cartons
Temma Packaging has a Delightfully Delicious Disposition
An industry that can innovate in sustainable packaging solutions and incorporate eco-friendly materials.
CategoryLifestyle
Freehand Condiment Branding
Senor John's BBQ Sauces Packaging Helps the Homeless
Disruptive innovation opportunities for food and beverage companies to create packaging that tells a story and supports a social cause.
CategoryMarketing
Classy Condiment Upgrades
The Heinz Ketchup Balsamic Vinegar is for More Refined Tastes
The food and beverage industry can explore innovative ways to create and market sophisticated condiments featuring premium ingredients or unique flavor combinations.
CategoryLifestyle
Caulking Branded Condiments
Montage Saus Packaging Looks More Like Epoxy Applicators
Consumer goods companies can use humorous packaging design to differentiate their products in markets with fierce competition.
CategoryLifestyle
Luxurious Cooking Condiments
Golden Olive Oil is Infused With Real Flakes of Gold
Food and beverage companies can offer premium, high-end cooking condiments to cater to the growing demand for luxury food experiences.
