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Rebranding everyday condiments to increase customer awareness


Implications - When you think of spices and condiments like ketchup, you think of the most well-known brand (for example, Heinz) -- or you don't think of any brand at all. In an effort to recreate awareness, brands are rebranding these everyday products with more innovative and eye-catching packaging as well as augmented ingredients. When consumers perceive little difference between ordinary products like condiments, product revamps like these are definitely in order.
 Score:
5.3
Warm
Top 6 Examples:
67,667 Total Clicks
Date Range:
May 11 - Mar 12
Popularity  
Activity  
Freshness  
DEMOGRAPHICS

Featured Examples


Cute Nudist Branding
 Score:
4.9
Peaked and V. Hot
17,395 Clicks in 83 w
Pub: Oct 14, 11

Cute Nudist Branding

Zest Packaging Promises that its Contents Have Nothing to Hide
Never has nudity for the purpose of selling something been executed as innocently and adorably as it is on Zest packaging. Provocativeness is not the main appeal of these enchanting illustrations, rather,… [More]

Alchemist Spice Branding
 Score:
5.8
Peaked and Hot
29,546 Clicks in 85 w
Pub: Oct 3, 11

Alchemist Spice Branding

Sheffield & Sons Packaging Evokes an Ingredient Purity
The nature of product wrapping is that it can be exploited to misrepresent its contents, selling an image that bears little resemblance to what's within. Sheffield & Sons packaging takes an approach of… [More]

Cute Condiment Cartons
 Score:
5.5
Peaked and Warm
8,532 Clicks in 103 w
Pub: May 27, 11

Cute Condiment Cartons

Temma Packaging has a Delightfully Delicious Disposition
I'm much more accustomed to seeing foods like ice cream in such cylindrical containers, but Temma packaging breaks the convention by putting products like ketchup and currywurst in these cute cartons.… [More]

Freehand Condiment Branding
 Score:
4.8
Peaked and Warm
6,696 Clicks in 98 w
Pub: Jul 5, 11

Freehand Condiment Branding

Senor John's BBQ Sauces Packaging Helps the Homeless
Simply because most steps in the commercial graphic design process must almost always involve working on the computer, concepts for packaging like Senor John's BBQ Sauces still choose to make good use… [More]

Classy Condiment Upgrades
 Score:
4.8
Peaked and Mild
1,809 Clicks in 81 w
Pub: Oct 27, 11

Classy Condiment Upgrades

The Heinz Ketchup Balsamic Vinegar is for More Refined Tastes
Ketchup isn't exactly a sophisticated condiment, so to reach the millions of customers with more refined tastes, Heinz is launching its Heinz Ketchup Balsamic Vinegar. Heinz, a condiment that, according… [More]

Caulking Branded Condiments
 Score:
4
Peaked and Mild
3,689 Clicks in 93 w
Pub: Aug 8, 11

Caulking Branded Condiments

Montage Saus Packaging Looks More Like Epoxy Applicators
It is well-known that humor works well as a technique for marketing, but it need not stop at print ad campaigns and commercials. Montage Saus packaging amuses the consumer as it imitates the design of… [More]


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