Upgraded Ordinary

Rebranding everyday condiments to increase customer awareness
Implications - When you think of spices and condiments like ketchup, you think of the most well-known brand (for example, Heinz) -- or you don't think of any brand at all. In an effort to recreate awareness, brands are rebranding these everyday products with more innovative and eye-catching packaging as well as augmented ingredients. When consumers perceive little difference between ordinary products like condiments, product revamps like these are definitely in order.
SCORE: 4.5
Warm Top 6 Examples: 85,810 Total Clicks May 11 - Mar 12
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DEMOGRAPHICS
Cute Nudist Branding - Zest Packaging Promises that its Contents Have Nothing to Hide
SCORE: 6.6
V. Hot 19,965 Clicks Pub: Oct 14, 11
Cute Nudist Branding
Zest Packaging Promises that its Contents Have Nothing to Hide
Never has nudity for the purpose of selling something been executed as innocently and adorably as it is on Zest packaging. Provocativeness is not the main appeal of these enchanting illustrations, rather,… [More]
Alchemist Spice Branding - Sheffield & Sons Packaging Evokes an Ingredient Purity
SCORE: 4.8
Hot 38,311 Clicks Pub: Oct 3, 11
Alchemist Spice Branding
Sheffield & Sons Packaging Evokes an Ingredient Purity
The nature of product wrapping is that it can be exploited to misrepresent its contents, selling an image that bears little resemblance to what's within. Sheffield & Sons packaging takes an approach of… [More]
Cute Condiment Cartons - Temma Packaging has a Delightfully Delicious Disposition
SCORE: 3.8
Warm 11,350 Clicks Pub: May 27, 11
Cute Condiment Cartons
Temma Packaging has a Delightfully Delicious Disposition
I'm much more accustomed to seeing foods like ice cream in such cylindrical containers, but Temma packaging breaks the convention by putting products like ketchup and currywurst in these cute cartons.… [More]
Freehand Condiment Branding - Senor John's BBQ Sauces Packaging Helps the Homeless
SCORE: 3
Warm 7,323 Clicks Pub: Jul 5, 11
Freehand Condiment Branding
Senor John's BBQ Sauces Packaging Helps the Homeless
Simply because most steps in the commercial graphic design process must almost always involve working on the computer, concepts for packaging like Senor John's BBQ Sauces still choose to make good use… [More]
Classy Condiment Upgrades - The Heinz Ketchup Balsamic Vinegar is for More Refined Tastes
SCORE: 4.6
Mild 2,170 Clicks Pub: Oct 27, 11
Classy Condiment Upgrades
The Heinz Ketchup Balsamic Vinegar is for More Refined Tastes
Ketchup isn't exactly a sophisticated condiment, so to reach the millions of customers with more refined tastes, Heinz is launching its Heinz Ketchup Balsamic Vinegar. Heinz, a condiment that, according… [More]
Caulking Branded Condiments - Montage Saus Packaging Looks More Like Epoxy Applicators
SCORE: 3.2
Mild 6,691 Clicks Pub: Aug 8, 11
Caulking Branded Condiments
Montage Saus Packaging Looks More Like Epoxy Applicators
It is well-known that humor works well as a technique for marketing, but it need not stop at print ad campaigns and commercials. Montage Saus packaging amuses the consumer as it imitates the design of… [More]