Basketball Sport Watches

Tissot Makes Its NBA Chronograph Smaller And Lighter For 2026

Tissot trims the Supersport NBA chronograph for 2026, giving NBA fans a watch that feels easier to wear day to day. It now measures 42 mm instead of 45.5 mm, and the all-grey finish replaces the older blacked-out look.

The 24-second shot-clock bezel keeps the league tie-in visible at a glance, while quick-release bars on the rubber strap make the monochrome setup easier to swap. Those details keep the piece sporty without locking it into a full game-day outfit. It still reads clearly as a basketball watch.

At AUD $775, it undercuts last year's edition while replacing the larger 2025 model. That lower price, along with the drop from 120 g to 96 g, gives Tissot a less bulky NBA watch for buyers who liked the theme more than the old heft.

Image Credit: Tissot

Downsized Sports Watches
Smaller case sizes and lighter builds are reshaping fan-focused timepieces for everyday comfort beyond event-day wear.
League-branded Minimalism
Subtle monochrome styling and recognizable sport-specific cues create room for licensed products that feel premium without appearing overly promotional.
Swappable Strap Design
Quick-release strap systems add versatility to themed watches, expanding their relevance across casual, athletic, and lifestyle settings.

Who This Affects Most

Wearable Accessories
Comfort-led redesigns in analog watches highlight demand for sport-inspired accessories that blend collectible appeal with daily usability.
Sports Licensing
Team and league partnerships are evolving toward more understated merchandise, opening space for products that attract both fans and design-conscious consumers.
Luxury Timepieces
Accessible pricing and refined proportions are pushing premium watch brands to compete with lifestyle-driven value rather than size or complexity alone.
SCORE
9.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 100%
Activity 89%
Freshness 100%