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Texting and driving is a relatively recent epidemic that has inspired many life-saving ad campaigns such as the Fiat DNT TXT AND DRV one. Since many people are still engaging in this very dangerous and now very illegal act, various companies and agencies are trying to figure out different ways to get through to them. In this case, the Fiat DNT TXT AND DRV ad campaign focuses on the famous last words of such historical figures as Martin Luther King, Salvador Dali and Mother Teresa.

Conceived and executed by Leo Burnett and Tailor Made, ad agencies based in Brazil, the Fiat DNT TXT AND DRV ad campaign centers around the back of iPhone cases, which brings to mind the packaging for cigarettes.