The Merello Really Sour Candy Ads Targets an Older Generation

By: Meghan Young - Published: Dec 2, 2011 • References: merello & ibelieveinadv
The Merello Really Sour Candy ad campaign really captures the expressions and experience of eating, as the tag line already adequately puts it, really sour candy. Yet in this case, the campaign takes it to a whole new level by showing how it can cease all communication by seizing up the mouth and face. The absolutely adorable cartoons illustrate this perfectly.

Conceived and executed by Chile-based ad agency BBDO, the Merello Really Sour Candy ad campaign interestingly focuses on a more elderly demographic. Nevertheless, since candy is often found synonymous with younger generations, especially children, by focusing on the grandmothers and grandfathers of today, the Merello Really Sour Candy ad campaign ends up appealing to many. Stats for Ceased Chattiness Campaigns Trending: Older & Chilly
Research: 2,191 clicks in 234 w
Interest: 4 minutes
Concept: Merello Really Sour Candy
Related: 42 examples / 32 photos
Segment: Neutral, 12-55+
Comparison Set: 15 similar articles, including: photocopied publicity stunts, violent car campaigns, and pleasurable mini man ads.