It's not enough to put an ad on the radio or a billboard off the highway anymore, and the purpose of the Adidas N30 Neo Robot is to tackle the company's target audience from a different angle, with a take-home bit of advertising.
With the goal of reaching a younger crowd, this marketing project involved the introduction of an endearing little android mascot that acts as a funny little figurine as well as a functional flash drive. The original USB trinket has a wholesome and boxy form, but designer Jared Nickerson strove to make the 2.0 version a little more controversial. The most up-to-date Adidas N30 Neo Robot takes on a much more complex shape, complete with quirky defective details and a menacing mechanical glare.
Stats for Playful Promotional Branding
Trending: Older & Warm
Research: 12,784 clicks in 259 w
Interest: 4 minutes
Concept: Adidas N30 Neo Robot
Related: 101 examples / 78 photos
Segment: Neutral, 18-35
Comparison Set: 37 similar articles, including: blatant booze branding, flighty fashion branding, and fashion-minded refreshments.
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