The Mr. Kipling Cake Dispenser in London Uses Experiential Marketing

By: Rebecca Byers - Published: • References: newsfeed.time and thedailywh.at
Actress and star of the sitcom ‘Gavin & Stacey’ Joanna Page is promoting the Mr. Kipling Cake Dispenser, an experiential marketing campaign that sees the dispensing of a free angel slice from Mr. Kipling, a British sweets brand. The billboard, located in a bus shelter on London’s Tottenham Court Road, is the first of an additional 18 that will pop up in England and Scotland on Monday, March 19.

The Mr Kipling Cake Dispenser will dispense up to 500 free cakes a day and includes a spray device so that the bus shelter maintains a sweet aroma of freshly baked cakes. The campaign is a product of London-based marketing company 101 and will be complemented by a “cakemobile” that will tour the United Kingdom from the end of March until the beginning of May.