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The Hans Brinker Budget Hotel Campaign Has Party Animals in Mind

By: Allison Love - Published: May 19, 2010 • References: hans-brinker and adsoftheworld
The Hans Brinker Budget Hotel ads are aimed at attracting the youth to visit Amsterdam. By using pictures of young men and women passed out on trains and in cabs from what can only be assumed as a hard night of drinking, the ads promote a cheap way for young people to travel.

The ads feature captions like, "Pay for a bed you won't use--Hans Brinker Budget Hotel Amsterdam." The funny ads only encourage the wild and fun reputation the city has for traveling youth, making me definitely want to take a trip there to experience some of the fun the ads promote.