Superstar

The Stihl MS 880 Ads Go to Battle Against the Forest

By: Meghan Young - Published: • References: s-f and ibelieveinadv
The Stihl MS 880 ad campaign shows people just how fierce this top-of-the-line chainsaw really is. As though taking a page from the script of 'Night at the Museum,' this particular chainsaw blade boasts a bunch of tiny warriors that are just as bold and brave as the miniature men that come alive in that movie.

Conceived and executed by Berlin-based ad agency Scholz & Friends, the Stihl MS 880 ad campaign is cute, clever and to the point. I love the dramatic feel and humorous action that is captured in each of the three print ads -- it's as though these men were actually going to battle.

Considering that the slogan for the Stihl MS 880 ad campaign is 'Defeat the forest,' perhaps they actually are going to battle.