The Stihl MS 880 Ads Go to Battle Against the Forest

By: Meghan Young - Published: Jun 11, 2011 • References: s-f & ibelieveinadv
The Stihl MS 880 ad campaign shows people just how fierce this top-of-the-line chainsaw really is. As though taking a page from the script of 'Night at the Museum,' this particular chainsaw blade boasts a bunch of tiny warriors that are just as bold and brave as the miniature men that come alive in that movie.

Conceived and executed by Berlin-based ad agency Scholz & Friends, the Stihl MS 880 ad campaign is cute, clever and to the point. I love the dramatic feel and humorous action that is captured in each of the three print ads -- it's as though these men were actually going to battle.

Considering that the slogan for the Stihl MS 880 ad campaign is 'Defeat the forest,' perhaps they actually are going to battle. Stats for Warrior Chainsaw Campaigns Trending: Older & Mild
Research: 8,024 clicks in 254 w
Interest: 1 minutes
Concept: Stihl MS 880
Related: 42 examples / 32 photos
Segment: Males, 12-55
Comparison Set: 15 similar articles, including: calorie-killing campaigns, vertical panoramic camera-phones, and kid cash campaigns.