Auto ads often focus on the viewpoints of the driver or the car, but hardly ever do they take the perspective of the land that the vehicles tread over; that is, until the Land Rover Meet Interesting Places campaign came about. It is intriguing to learn that landscapes are as literate, or even more so, than human beings. This clever ad campaign gives mountain ranges, streams and forests a voice, and by doing so, an extremely intellectual personality.
The Land Rover Meet Interesting Places ad campaign was conceived and executed by Young & Rubicam, an ad agency based in Dubai, United Arab Emirates. A set of minimalist posters, the images are given a geometric treatment. The monologues were creatively written by Shahir Zag and Kalpesh Patankar.
Stats for Literate Landscape Auto Ads
Trending: Older & Chilly
Research: 2,196 clicks in 220 w
Interest: 3.7 minutes
Concept: Land Rover Meet Interesting Places
Related: 44 examples / 34 photos
Segment: Males, 18-55
Comparison Set: 16 similar articles, including: competitive drinking ads, team-building mobile ads, and liquid cuff ads.
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