Sticky Notes are Always on the Brain in the 3M Post-It 2011 Ads

By: Meghan Young - Published: Jun 10, 2011 • References: grey & ibelieveinadv
The 3M Post-It 2011 ad campaign suggests that sticky notes rule the world of notepads and note taking. Considering that they are the go-to note-taking resource all over the world for homes, offices and other places, this concept is not too far-fetched.

Conceived and executed by Sao Paolo-based ad agency Grey, the 3M Post-It 2011 ad campaign is clever, playful and imaginative. It can also be appreciated by all age groups, which is perfect considering almost everyone uses Post-Its.

The 3M Post-It 2011 ad campaign was art directed by Lucas Heck, Gabriel de Moura and Victor Britto and photographed by Marlos Bakker. Stats for Yellow Life Campaigns Trending: Older & Mild
Research: 3,639 clicks in 259 w
Interest: 4 minutes
Concept: 3M Post-It 2011
Related: 43 examples / 33 photos
Segment: Males, 12-55
Comparison Set: 16 similar articles, including: calorie-killing campaigns, vertical panoramic camera-phones, and leg-baring campaigns.