Superstar

Sticky Notes are Always on the Brain in the 3M Post-It 2011 Ads

By: Meghan Young - Published: Jun 10, 2011 • References: grey and ibelieveinadv
The 3M Post-It 2011 ad campaign suggests that sticky notes rule the world of notepads and note taking. Considering that they are the go-to note-taking resource all over the world for homes, offices and other places, this concept is not too far-fetched.

Conceived and executed by Sao Paolo-based ad agency Grey, the 3M Post-It 2011 ad campaign is clever, playful and imaginative. It can also be appreciated by all age groups, which is perfect considering almost everyone uses Post-Its.

The 3M Post-It 2011 ad campaign was art directed by Lucas Heck, Gabriel de Moura and Victor Britto and photographed by Marlos Bakker.