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Taking the time to carelessly scratch a very private body part can lead to some dire circumstances as the Itchguard Cream campaign shows. Although some men can't help but venture down to their nether regions for a healthy (or not so healthy) scratching session, this cream can help them keep their hands out of their pants.

The Itchguard Cream campaign was created by students from the J.J. Institute of Applied Art, a school located in India. Conceived by Sayyed Arshad, the ad campaign urges men to "use [their] mind not [their] hands" when it comes to relieving those pesky itches. By doing so, the Itchguard Cream campaign illustrates that they can avoid things like a sucker punches, missile bombs and charging bulls.