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The United Nations 2011 Campaign Shows the Devastating Effects of Drugs

By: Meghan Young - Published: • References: leoburnett & ibelieveinadv
While many people know that drugs can ruin users' lives, the United Nations 2011 ad campaign shows that there are other consequences to such abuse. Not only do they deteriorate the body, they also deteriorate the planet.

Conceived and executed by Bogota-based ad agency Leo Burnett, the United Nations 2011 ad campaign illustrates how each gram of cocaine consumed around the world causes the extinction of four square meters of Colombian jungle. Cleverly dramatic, the poster's image shows just how much drugs effect both the human body and the world.

By tying in those two concepts together, the United Nations 2011 ad campaign really drives home the message that people should treat their surroundings as they should treat their bodies. Stats for Bloodshot Forest Ads Trending: Older & Chilly
Traction: 871 clicks in 176 w
Interest: 3.1 minutes
Concept: United Nations 2011
Related: 40 examples / 31 photos
Segment: Neutral, 12-55+
Comparison Set: 15 similar articles, including: calorie-killing campaigns, vertical panoramic camera-phones, and leg-baring campaigns.