A healthy bit of competition is never a bad thing; the Gallop Spirt of Sport ad campaign is full of fun. It combines the two main activities at this sports bar: drinking and watching sports. Although each image can easily stand on its own, the ad campaign comes together like a live comic strip. It shows a sequence of shots that illustrate the beginning of a drinking competition all the way to its end.
The Gallop Spirt of Sport ad campaign was conceived and illustrated by JWT, an ad agency based in Chennai, India. Photographed by Arun Natrajan, the bartender becomes the referee of the alcoholic game that takes place between two patrons.
The Gallop Spirt of Sport ad campaign was art directed by Vinod Kumar.
Competitive Drinking Ads
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