As every parent and guardian out there knows, children are born with an insatiable thirst for knowledge that stems from their curious state-of-minds; the Mother's Pride ad campaign addresses this curiosity through a series of comics clearly inspired by classic Sunday newspapers.
Conceived and executed by Out of the Box, an ad agency based in India, the Mother's Pride ad campaign actually encourages this curiosity. Although it looks as though it were created to appeal to children, the Mother's Pride campaign targets parents and guardians, advising them to seek their help when trying to satisfy their children's curiosity. As it states, "We will keep the answers coming, making sure they remain as curious as ever."
Stats for Comic-Inspired Kid Campaigns
Trending: Older & Mild
Research: 8,129 clicks in 230 w
Interest: 4 minutes
Concept: Mother S Pride
Related: 42 examples / 32 photos
Segment: Neutral, 12-35
Comparison Set: 15 similar articles, including: human-devouring animal ads, violent car campaigns, and gothic illustration campaigns.
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