Gender neutral hygiene and sex products broaden demographic appeal
Trend - Brands that specialize in menstruation and intimacy are prioritizing gender neutral branding and function in the products they offer. This shift comes as consumers increasingly expect brands to meet the needs of their gender identities, in the same way that brands have done for heteronormative identities for decades.
Insight - North American consumers, particularly Millennials and Gen Z, are increasingly open about their gender identities. Younger consumers today don’t have the same societal constraints that often prevented preceding generations from fighting for visibility in the mainstream. These individuals expect brands across categories to be inclusive in order to get their business.
Insight - North American consumers, particularly Millennials and Gen Z, are increasingly open about their gender identities. Younger consumers today don’t have the same societal constraints that often prevented preceding generations from fighting for visibility in the mainstream. These individuals expect brands across categories to be inclusive in order to get their business.
Workshop Question - How could your brand better prioritize inclusive production and labeling?
Trend Themes
1. Gender-neutral Marketing - Brands create and design marketing campaigns that reflect the diverse gender identities and sexual orientations of consumers, ensuring inclusivity and broad appeal.
2. Inclusive Products - Companies create gender-neutral products with diverse audiences in mind to serve traditionally underserved customer groups.
3. Eco-friendly Options - Companies create environmentally friendly products that focus on sustainability and encourage reusable goods.
Industry Implications
1. Healthcare - Healthcare providers offer more inclusive services and products that prioritize the diverse gender identities and sexual orientations of patients.
2. Retail - Retailers offer gender-neutral products that cater to diverse audiences and focus on inclusivity and broad appeal.
3. Sexual Wellness - Sexual wellness companies produce gender-neutral and environmentally sustainable products that cater to diverse audiences and prioritize inclusivity.
