Neutral Intimacy

Gender neutral hygiene and sex products broaden demographic appeal

Implications - Brands that specialize in menstruation and intimacy are prioritizing gender neutral branding and function in the products they offer. This shift comes as consumers increasingly expect brands to meet the needs of their gender identities, in the same way that brands have done for heteronormative identities for decades.

Workshop Question - How could your brand better prioritize inclusive production and labeling?
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
64,379 Total Clicks
Sep 17 - Jun 19
Fresh and Mild
LifestyleHealth
Featured Examples
Gender Neutral Sex Toys - Wild Flower Designs an Object That Caters to the Needs of Non-Binary Folk
SCORE 9.7
This Week and Viral 1,220 Clicks Pub: Jun 20, 19
Gender Neutral Sex Toys
Wild Flower Designs an Object That Caters to the Needs of Non-Binary Folk
A gender neutral sex toy enters the market as conversations favoring non-binary individualism are gaining traction. Designed by retailer Wild Flower, the genderless product bears the name of ‘... [More]
Gender-Neutral Menstrual Cups - UltuCup Creates Inclusive Products for Non-Binary People & Trans Men
SCORE 6.4
This Week and Warm 74 Clicks Pub: Jun 20, 19
Gender-Neutral Menstrual Cups
UltuCup Creates Inclusive Products for Non-Binary People & Trans Men
Most menstruation products are created and marketed as feminine hygiene products that cater only to cisgender women but a number of brands like UltuCup are now creating gender-neutral period... [More]
Inclusive Menstrual Tracking Apps - Planned Parenthood's 'Spot On' Focuses on Gender Neutrality
SCORE 2.4
Untested 268 Clicks Pub: Sep 11, 17
Inclusive Menstrual Tracking Apps
Planned Parenthood's 'Spot On' Focuses on Gender Neutrality
Spot On, an inclusive menstrual tracker, is Planned Parenthood’s first digital product, offering users the ability to track periods and manage their birth control. The healthcare providers... [More]
Gender Fluid Period Products - Thinx Boyshort Features Trans Model Sawyer DuVuyst in its Campaign
SCORE 3.9
This Week and Mild 27 Clicks Pub: Jun 20, 19
Gender Fluid Period Products
Thinx Boyshort Features Trans Model Sawyer DuVuyst in its Campaign
Thinx is conscious of gender biases, even in menstruation—which is why it launched ‘Thinx Boyshort’ for “all people with periods.” The brand launched the product with... [More]
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