The new collection of Thinx' period panties boasts a striking blue colorway that is meant to call attention to ecological consciousness and ocean pollution. The special edition is launched for Earth Day and it boasts a number of silhouettes, including the hi-waist, the cotton brief, the hiphugger, the cotton bikini, and the sport.
By estimation, "nearly eight billion tons of plastic [...] enter our oceans each year." This is an inclusive number which features the many disposable pads and tampons that are not manufactured with an ecologically keen eye. Thus, Thinx' period panties seek to create a social shift in the traditional menstruation routine of women by offering stylish, comfortable and absorbing underwear that are designed to handle the flow on heavy and medium days. While the later can absorb up to one and a half tampons' worth, the former can serve the function of two regular tampons.