Wine-Like

Brands infuse red wine flavors and benefits into their beverages and goods

Implications - Brands are taking inspiration from the flavors and natural antioxidant ingredients that red wine contains, and are offering everything from waters to raisins that are inspired by or infused with the beverage. This shift comes as consumers lean toward products that cater to their "foodie" preferences.

Workshop Question - Consider a product in your industry that your brand could take inspiration from.
SCORE 6.7
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22,546 Total Clicks
Feb 18 - Jun 19
Fresh and Mild
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Featured Examples
Wine-Inspired Water Beverages - O.Vine Varietal Wine-Essence Water Repurposes Wine Grape Residue
SCORE 8.6
This Month and V. Hot 192 Clicks Pub: Jun 13, 19
Wine-Inspired Water Beverages
O.Vine Varietal Wine-Essence Water Repurposes Wine Grape Residue
O.Vine is shaking up the infused water category with Wine Essence Water in non-alcoholic Chardonnay and Cabernet Sauvignon varieties. These alcohol-free beverages are made with a base of purified... [More]
Wine-Inspired Water - Napa Hills' Vineyard Enriched Water Offers the Antioxidant Benefits of Wine
SCORE 6.8
Warm 751 Clicks Pub: Jun 15, 18
Wine-Inspired Water
Napa Hills' Vineyard Enriched Water Offers the Antioxidant Benefits of Wine
As many consumers are turning to alcohol-free beverages, a new category of wine-themed enriched water is emerging, thanks to products like Napa Hills’ Vineyard Enriched Water. This naturally... [More]
Antioxidant-Rich Sparkling Water - Napa Hills' Sparkling Drinks are Boosted by Red Wine Antioxidants
SCORE 5.5
This Year and Warm 114 Clicks Pub: Mar 4, 19
Antioxidant-Rich Sparkling Water
Napa Hills' Sparkling Drinks are Boosted by Red Wine Antioxidants
Napa Hills debuted its Vineyard Enriched Water in 2017 and at Natural Foods Expo West 2019, it will be introducing a new line of sparkling water that shares the antioxidant content of red wine... [More]
Wine-Inspired Raisins - Wine RayZyn Makes Snacks from Hand-Harvested Wine Grapes
SCORE 1.8
Untested 173 Clicks Pub: Feb 10, 18
Wine-Inspired Raisins
Wine RayZyn Makes Snacks from Hand-Harvested Wine Grapes
In the eyes of some consumers, raisins are much less exciting to consume than fresh grapes or wine—but Wine RayZyn is out to change this by making snacks from wine grapes. Wine RayZyn recently... [More]
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