Category
Lifestyle
Assisted Choices
Trend cluster
Category
Wine-Like
Brands infuse red wine flavors and benefits into their beverages and goods.
3.7
Trend score
Trend
What is the Wine-Like trend?
Wine-Like: Brands are taking inspiration from the flavors and natural antioxidant ingredients that red wine contains, and are offering everything from waters to raisins that are inspired by or infused with the beverage.
Insight
The consumer insight behind the Wine-Like trend
“Foodie” consumers require multiple benefits—apart from flavor—from the foods they choose to purchase. Health benefits are a key component of this search—particularly when they’re offered in hybrid formats that appeal to the experimentation-based proclivities that passionate foodies have.
Trend themes
Themes within the Wine-Like trend
Three behaviours holding the trend together01
Functional Infused Beverages
Brands are offering functional infused beverages that provide health benefits apart from pleasing flavors, to cater to the discerning consumers.
02
Waste-repurposing Beverages
Brands are repurposing wine grape residue and waste to create new products, which give a unique and sustainable twist to traditional wine products.
03
Alcohol-free Wine-inspired Beverages
With increasing demand for alcohol-free alternatives, a new category of wine-inspired enriched water and sparkling drinks is emerging.
Industry implications
What the Wine-Like trend means for industry
Where the trend changes the playbookFor
Functional Beverages
The functional beverages industry can capitalize on the trend of offering infused drinks that offer multiple benefits while appealing to experimental foodies.
For
Sustainable Products
The sustainable products industry can refer to the trend of repurposing wine residues to create wine-inspired products that appeal to environmentally-conscious consumers.
For
Alcohol-free Drinks
The alcohol-free drinks and lifestyle industry can tap into the trend of creating wine-inspired water and other drinks that offer health benefits similar to that of wine, without the alcohol.
Workshop question
Consider a product in your industry that your brand could take inspiration from.
Trend signals
Trend signals for Wine-Like
Trend score 3.7 out of 10, from popularity 64%, activity 39%, freshness 8%.
Popularity64%
Activity39%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Wine-Like trend
4 featured examples from Feb 10, 2018 to Jun 13, 2019CategoryEco
Wine-Inspired Water Beverages
O.Vine Varietal Wine-Essence Water Repurposes Wine Grape Residue
O.Vine's Wine Essence Water could disrupt the non-alcoholic beverage industry by offering a unique and sophisticated alternative to traditional infused water and soft drinks.
CategoryLifestyle
Wine-Inspired Water
Napa Hills' Vineyard Enriched Water Offers the Antioxidant Benefits of Wine
The rise of alcohol-free, wine-inspired beverages presents opportunities for companies to expand their product portfolios and appeal to a growing consumer segment that seeks healt…
CategoryLifestyle
Antioxidant-Rich Sparkling Water
Napa Hills' Sparkling Drinks are Boosted by Red Wine Antioxidants
The beverage industry can innovate its product offerings by developing antioxidant-enhanced sparkling drinks.
CategoryLifestyle
Wine-Inspired Raisins
Wine RayZyn Makes Snacks from Hand-Harvested Wine Grapes
The food and beverage industry can explore the creation of wine-inspired snacks using hand-harvested wine grapes, offering a differentiated product in the market.
