Napa Hills debuted its Vineyard Enriched Water in 2017 and at Natural Foods Expo West 2019, it will be introducing a new line of sparkling water that shares the antioxidant content of red wine without alcohol, calories or sweeteners. Since the launch of its first wine-inspired water product, Napa Hills now is responding to the fact that many of its customers are looking for a sophisticated sparkling option for entertaining.
The new functional sparkling beverages are naturally flavored and are fortified with the antioxidants of red wine. These unsweetened, preservative-free sparkling beverages are offered in Cherry Rosé, Peach Grigio, Lemon Chardonnay and Pinot Berry varieties, all of which are Paleo, keto and kid-friendly, as they contain no alcohol.
Why This Trend Is Growing
- Functional Beverages
- The rising demand for functional beverages presents an opportunity to create sparkling drinks fortified with antioxidants.
- Alcohol-free Alternatives
- Developing alcohol-free sparkling beverages with the taste and antioxidant benefits of red wine taps into the growing market for alcohol alternatives.
- Health-conscious Options
- Creating sparkling water with natural flavors and red wine antioxidants caters to the increasing consumer desire for healthier beverage choices.
Industries Being Reshaped
- Beverage Industry
- The beverage industry can innovate its product offerings by developing antioxidant-enhanced sparkling drinks.
- Natural Foods Industry
- The natural foods industry can expand its portfolio by including antioxidant-rich sparkling water as a healthy and flavorful beverage option.
- Alcohol Alternatives Industry
- The alcohol alternatives industry has an opportunity to cater to health-conscious consumers by producing alcohol-free sparkling beverages with the benefits of red wine antioxidants.
