adidas' TechFit Period-Proof Tights Protect Against Leaks and Stains
Laura McQuarrie — June 15, 2021 — Fashion
References: fashionunited.uk & adidas
adidas' TechFit Period-Proof tights are available as biker shorts and 7/8 tights that help to provide protection against stains, all the while offering the kind of comfort and reliability that consumers have come to expect. Thanks to absorbent layers, the tights are effective for protecting against stains when worn with a tampon, cup or pad. With the adidas Flow Shield, the tights offer three layers of wicking and absorbing power to provide a sense of security, comfort and confidence while working out.
The all-new TechFit Period-Proof tights are backed by a global marketing campaign called Stay in Play. adidas also collaborated with a leader in scientific research in sports, Dr. Georgie Bruinvel, to create educational materials and training plans.
The all-new TechFit Period-Proof tights are backed by a global marketing campaign called Stay in Play. adidas also collaborated with a leader in scientific research in sports, Dr. Georgie Bruinvel, to create educational materials and training plans.
Trend Themes
1. Period-proof Activewear - The development of period-proof activewear offers a disruptive innovation opportunity for athleisure brands looking to meet the demands of female consumers seeking practical and comfortable workout clothes.
2. Absorbent Fabric Technology - The continued development of fabric technology with absorbent layers provides a disruptive innovation opportunity for companies looking to expand the market for stain-resistant clothing beyond athletic wear.
3. Collaborations for Educational Materials - Collaborating with scientific experts to create educational materials and training plans offers a disruptive innovation opportunity for brands looking to differentiate themselves and build trust with consumers seeking high-quality products.
Industry Implications
1. Athleisure - The period-proof activewear product line offers a disruptive innovation opportunity for athleisure brands looking to appeal to female consumers by addressing a practical concern and providing added value for their workout clothes.
2. Feminine Care - The development of period-proof activewear offers a disruptive innovation opportunity for feminine care brands to partner with apparel companies and expand their offerings beyond traditional hygiene products.
3. Textile Manufacturing - The demand for absorbent fabric technology creates a disruptive innovation opportunity for textile manufacturers to develop new materials that can be used across a variety of industries, including medical and hospitality.
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