At this year's Bonnaroo Music & Arts Festival, women-owned feminine care company Rael will be donating more than 100,000 pads and tampons to female festival goers. The products are both organic and natural, ensuring high-quality and reliable protection.
Rael has sponsored the SheRoo tent at the event, which is accessible to female and female-identifying attendees exclusively. The 4-day event has over 80,000 attendees, of which, half identify as female. The SheROO tent boasts a sign stating "We've Got You Covered. Period." with free products displayed beneath. Products range from feminine care to self-care items with products like Rael's k-beauty sheet masks and acne patches featured.
This female-focused tent helps festival attendees feel their best while also increasing consumer reach and loyalty.
Image Credit: Rael