Play Vibe offers erotic toys for women and got the help of the Urszula Krasny creative agency to create the branding for the boxes the toys come in.
With the purpose of being both "modern and feminine," the agency set out to create adult toy branding that is able to capture consumer attention while still being sophisticated. As a result, the boxes are white in color and feature whimsical, nature-based imagery in phallic shapes. There are three toys in the collection, all of which are named after "some of history's pioneers in sexual health" – including the Ellis Wand, the Kinsey and the Freud. The toys come in the form of a personal intimate massager, a g-spot massager and a clitoral massager.
Play Vibe's sex toy collection provides humorous and elegant branding that represents both sensual and playful appearances.