Category
Lifestyle
Assisted Choices
3.5
Trend score
Trend
What is the Durian Flavoring trend?
Durian Flavoring: Popular in Southeast Asia and known for its distinct smell, durian is becoming an increasingly popular flavor in North America. Experimentation with this fruit's flavor is being facilitated by North American brands that specialize in various Asian cuisines.
Insight
The consumer insight behind the Durian Flavoring trend
Immigration in North America has resulted in consumers' in the region having an expanded understanding of global trends–particularly in areas like the food and beverage industry. Whether catering to people looking to access products and ingredients that they have cultural connections to, or those who have an appreciation for food trends outside of North America, globalization has brought on diversity of choice in a range of industries.
Trend themes
Themes within the Durian Flavoring trend
Three behaviours holding the trend together01
Globalization of Food Trends
Immigration in North America has resulted in consumers' in the region having an expanded understanding of global trends, particularly in areas like the food and beverage industry.
02
Healthy Snacking
The rise of healthy snacking has driven many brands to compete to make the next kale chip from alternative fruits and vegetables.
03
Craft Beer Experimentation
Craft beer often takes on obscure flavors in an effort to stand out, resulting in unique and surprising brews like the Durian Durian beer from Melbourne-based Foreigner Brewing.
Industry implications
What the Durian Flavoring trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
The globalization of food trends has opened up opportunities for integrating new and diverse flavors in various cuisines.
For
Snack Foods Industry
The rise of healthy snacking has created opportunities for brands to innovate with alternative exotic fruits and vegetables as a healthy potato chip alternative like Danielle's Crispy Chips.
For
Craft Beer Industry
Craft beer experimentation allows for unique and innovative flavor profiles to be explored using non-traditional ingredients like the controversial durian fruit found in Melbourne-based Foreigner Brewing's Durian Durian Beer.
Workshop question
Consider a popular regional product or item that your brand could take inspiration from?
Trend signals
Trend signals for Durian Flavoring
Trend score 3.5 out of 10, from popularity 47%, activity 50%, freshness 8%.
Popularity47%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Asia-Pacific
Evidence
Examples of the Durian Flavoring trend
5 featured examples from Jun 3, 2016 to Apr 10, 2019CategoryArt & Design
Creatively Whimsical Cake Designs
DaanGo's Desserts are Handcrafted with Imagination and Passion
Bakeries can expand their offerings by incorporating more imaginative and customized cake designs, as well as experimenting with unique flavors.
CategoryLifestyle
Lab-Style Tea Shops
Toronto's Labothéry Invites People to Play Chemist and Make Their Own Drinks
The beverage industry can embrace the Lab-Style Tea Shop trend by incorporating customization options and lab-themed packaging to attract customers and provide a unique experience.
CategoryLifestyle
Pungent Fruit-Inspired Beers
The Foreign Brewing Company Produced a Unique Durian Beer
Craft breweries embracing experimentation and innovation.
CategoryLifestyle
Asian Fruit-Infused QSR Desserts
These Durian Desserts at McDonald's Malaysia are Limited-Edition
Quick-service restaurants can innovate their dessert offerings by infusing popular regional fruits to cater to local preferences.
CategoryLifestyle
Exotic Plant Chips
Danielle's Crispy Chips are Made with Okra, Taro, Durian and More
The trend of exotic produce chips creates disruptive innovation opportunities for brands in the healthy snacks industry to explore unique and natural flavors that appeal to health…
