It is difficult to tastefully pull off a sex toy ad, given the subject at-hand and the social restrictions that come with it. This billboard for 'Womanizer' — WOW Tech Group's sex toy brand, however, hits the right intersection between provocative, sensually alluring and slick. Located on one of Toronto's busiest highways, the marketing tool has been designed by local ad agency The Garden.
The 'Womanizer' billboard proudly proclaims 'Scream Your Own Name' which is undoubtedly the key selling point of the minimalist sex toy ad. The billboard has an empowering demeanor which makes it not only relatable but quite desirable from the point of view of the consumer.
Pushing the boundaries of media companies in the women's sex toy category, the 'Womanizer' ad surely addresses and liberates some social stigmas.