Category
Eco
Power Modularity
Trend cluster
Category
Mycelium
Made
Mycelium-based packaging offers and eco-friendly alternative to plastic.
6.5
Trend score
Trend
What is the Mycelium Made trend?
Mycelium Made: Packaging derived from mushrooms is making waves as brands look to offer or use more environmentally friendly alternatives to wasteful plastic and cardboard packaging. Mycelium-based packaging materials are biodegradable and have significantly lower carbon emmissions than their plastic counterparts.
Insight
The consumer insight behind the Mycelium Made trend
As consumers begin to take climate change more seriously, they're examining their own impact and the micro and macro ways that they can make changes to reduce it. Eco-conscious consumers are changing everything from the transportation they use to the everyday items they buy in order to reduce their impact and alleviate some of the consumption guilt they feel.
Trend themes
Themes within the Mycelium Made trend
Three behaviours holding the trend together01
Mushroom-based Packaging
As consumers become more eco-conscious, brands are turning to mushroom-based packaging as a sustainable and biodegradable alternative to traditional plastics and cardboard.
02
Customizable Compostable Packaging
The packaging industry is moving towards customizable compostable solutions that incorporate natural ingredients like hemp hurd and mycelium.
03
Refillable and Reusable Packaging
Refillable, reusable, and recyclable packaging options are becoming more popular among environmentally-minded consumers.
Industry implications
What the Mycelium Made trend means for industry
Where the trend changes the playbookFor
Beauty
Mushroom-based and compostable packaging solutions are widely used in the Beauty industry as consumers demand more sustainable and eco-friendly options.
For
Food and Beverage
The Food and Beverage industry is adopting customizable compostable packaging solutions that keep products fresh and appealing while reducing waste and emissions.
For
Fashion
Fashion brands are turning to sustainable packaging solutions to reduce their environmental impact and meet the expectations of eco-conscious consumers.
Workshop question
How is your brand prioritizing eco-friendly alternatives or production?
Trend signals
Trend signals for Mycelium Made
Trend score 6.5 out of 10, from popularity 92%, activity 91%, freshness 14%.
Popularity92%
Activity91%
Freshness14%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Mycelium Made trend
9 featured examples from Jan 14, 2020 to Jun 16, 2023CategoryEco
Cooling Mushroom Packaging
Mushroom Packaging Creates Customizable and Compostable Solutions
Consumer packaged goods (CPG) companies could greatly benefit from sustainable, biodegradable packaging to reduce waste and promote eco-friendliness.
CategoryEco
Mushroom-Based Sneaker Boxes
Mr Bailey x adidas Originals OZLUCENT Comes in Sustainable Packaging
Sustainable shoe packaging made from biodegradable mushroom material presents disruptive innovation opportunities for environmentally-conscious footwear companies.
CategoryEco
Recyclable Beauty Gift Packs
Eviosys, Grown.Bio & Verescence Features Sustainable Components
Sustainable beauty packaging is an innovative way for beauty brands to capture the attention of environmentally concerned consumers.
CategoryEco
Mushroom-Based Skincare Packaging
Wildsmith Skin's Product Duo Comes in a Compostable Box
The skincare industry is being disrupted by the use of eco-friendly and sustainable packaging materials and the demand for products with natural ingredients.
CategoryEco
Custom Mycelium Packaging Solutions
The Ecovative Mushroom Packaging is 100% Home-Compostable
Custom mycelium packaging solutions benefit the packaging industry by providing a sustainable and eco-friendly alternative to non-biodegradable materials.
CategoryEco
Biodegradable Fungal-Based Packaging
The Haeckels Mycelium Packaging Performs like Plastic
Consumer goods companies can adopt mycelium-based packaging to improve sustainability and meet consumers' demand for eco-friendly products.
CategoryEco
All-Paper Perfume Boxes
Ffern’s Made-to-Order Fragrances are Packaged in Biodegradable Boxes
Disruptive innovation opportunity for fragrance brands to shift towards sustainable packaging and seasonal scent launches.
CategoryEco
Biodegradable Skincare Packs
Naya's Everyday Essential Kit Is Now Packaged in Biomass and Mycelium
Opportunity to innovate by developing new sustainable packaging materials and pushing for environmentally-friendly packaging across the industry.
CategoryArt & Design
Mushroom-Based Candle Packaging
Shrine's Candle Box Packaging is 100% Compostable
Candle-makers can integrate sustainable materials into their packaging and expand their product lines to cater to the eco-conscious consumer market.
