Category
Business
Assisted Conversion
Trend cluster
Category
Sample
Safety
Beauty packaging for in-store samples is adapting to alleviate COVID-19 concerns.
5.3
Trend score
Trend
What is the Sample Safety trend?
Sample Safety: Retail spaces are reimagining the shopping experience with reference to COVID-19 safety guidelines. In the beauty space, brands are launching innovative sampling solutions that will allow consumers to test out a product in a hygienic and safe manner.
Insight
The consumer insight behind the Sample Safety trend
Businesses are reopening during the COVID-19 pandemic as many governments have lifted lockdown rules and consumers are gradually becoming more comfortable in re-engaging in rituals such as dining out, shopping in a physical space, and so on. When outside, however, many are prioritizing hygiene and safety and as a result, a demand is created for timely solutions that are designed to specifically alleviate concerns and allow individuals to feel less anxious.
Trend themes
Themes within the Sample Safety trend
Three behaviours holding the trend together01
Contactless Sampling
Brands are introducing contactless sampling solutions to allow individuals to test out a product in a hygienic and safe manner.
02
Touchless Solutions
Consumers and retailers are looking for solutions to minimize cross-contamination on shared surfaces, leading to more touchless solutions being applied to all aspects of the everyday in-store experience.
03
Health and Safety Concerns
The COVID-19 pandemic has resulted in an increase in health and safety concerns among individuals, creating a need for timely solutions that alleviate concerns and allow individuals to feel less anxious.
Industry implications
What the Sample Safety trend means for industry
Where the trend changes the playbookFor
Retail
The retail industry is looking for new solutions to create a safe and hygienic shopping experience for their customers.
For
Beauty
The beauty space is launching innovative sampling solutions that offer a safe and hygienic way for consumers to test out a product.
For
Consumer Goods
The consumer goods industry is rethinking consumer engagement and testing methods to increase customer confidence and safety.
Workshop question
How might your brand adapt its strategy to answer concerns for safety and hygiene?
Trend signals
Trend signals for Sample Safety
Trend score 5.3 out of 10, from popularity 76%, activity 73%, freshness 9%.
Popularity76%
Activity73%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Sample Safety trend
4 featured examples from May 7 to Sep 1, 2020CategoryMarketing
Innovative Lipstick Sampling Solutions
LIVCER Develops a Sampling Solution Called Livstick
The beauty industry can explore disruptive innovation opportunities in developing safer and more hygienic ways for customers to test and sample products.
CategoryBusiness
Touchless Beauty Testers
Meiyume's Motion-Activated Packs Release Fragrances & Liquids
The beauty industry can benefit from touchless sampling testers as a disruptive innovation to ensure safe and hygienic product discovery in stores.
CategoryBusiness
Contactless Sampling Kiosks
Vengo's Digital Kiosks Promote Discovery, Wellness and Safety
The retail industry will benefit from contactless sampling solutions as it allows for safer product discovery and data collection.
CategoryFashion
Miniature Sample Lipsticks
HCP Offers an Alternative to In-Store Cosmetic Samples
Cosmetic brands can leverage the trend of hygienic try-before-you-buy by offering miniature lipstick packages, attracting customers looking for safe and convenient shopping experi…
