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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,883 more

Sample Safety

Beauty packaging for in-store samples is adapting to alleviate COVID-19 concerns

Trend - Retail spaces are reimagining the shopping experience with reference to COVID-19 safety guidelines. In the beauty space, brands are launching innovative sampling solutions that will allow consumers to test out a product in a hygienic and safe manner.

Insight - Businesses are reopening during the COVID-19 pandemic as many governments have lifted lockdown rules and consumers are gradually becoming more comfortable in re-engaging in rituals such as dining out, shopping in a physical space, and so on. When outside, however, many are prioritizing hygiene and safety and as a result, a demand is created for timely solutions that are designed to specifically alleviate concerns and allow individuals to feel less anxious.
Workshop Question - How might your brand adapt its strategy to answer concerns for safety and hygiene?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
45,888 Total Clicks
Date Range:
May 20 — Sep 20
Trending:
This Month and Warm

Featured Examples

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