Beauty packaging for in-store samples is adapting to alleviate COVID-19 concerns
Trend - Retail spaces are reimagining the shopping experience with reference to COVID-19 safety guidelines. In the beauty space, brands are launching innovative sampling solutions that will allow consumers to test out a product in a hygienic and safe manner.
Insight - Businesses are reopening during the COVID-19 pandemic as many governments have lifted lockdown rules and consumers are gradually becoming more comfortable in re-engaging in rituals such as dining out, shopping in a physical space, and so on. When outside, however, many are prioritizing hygiene and safety and as a result, a demand is created for timely solutions that are designed to specifically alleviate concerns and allow individuals to feel less anxious.
Insight - Businesses are reopening during the COVID-19 pandemic as many governments have lifted lockdown rules and consumers are gradually becoming more comfortable in re-engaging in rituals such as dining out, shopping in a physical space, and so on. When outside, however, many are prioritizing hygiene and safety and as a result, a demand is created for timely solutions that are designed to specifically alleviate concerns and allow individuals to feel less anxious.
Workshop Question - How might your brand adapt its strategy to answer concerns for safety and hygiene?
Trend Themes
1. Contactless Sampling - Brands are introducing contactless sampling solutions to allow individuals to test out a product in a hygienic and safe manner.
2. Touchless Solutions - Consumers and retailers are looking for solutions to minimize cross-contamination on shared surfaces, leading to more touchless solutions being applied to all aspects of the everyday in-store experience.
3. Health and Safety Concerns - The COVID-19 pandemic has resulted in an increase in health and safety concerns among individuals, creating a need for timely solutions that alleviate concerns and allow individuals to feel less anxious.
Industry Implications
1. Retail - The retail industry is looking for new solutions to create a safe and hygienic shopping experience for their customers.
2. Beauty - The beauty space is launching innovative sampling solutions that offer a safe and hygienic way for consumers to test out a product.
3. Consumer Goods - The consumer goods industry is rethinking consumer engagement and testing methods to increase customer confidence and safety.
