As the retail experience adapts to suit new health and safety measured during a global pandemic, in-store cosmetic samples are disappearing and their future remains uncertain. In response to the demand for hygienic try-before-you-buy cosmetic experiences, HCP offers miniature packages that can be ordered online and delivered. The miniature lipstick tubes still help to give consumers a sense of the packaging and product experience, just on a much smaller scale than their full-sized counterparts.
Some of the solutions that are offered include the Fusion Square Lipsticks with 3D glitter gradient details, the Fusion Round Lipsticks with a metallic soft-touch finish and the Radical Square Lipsticks.
As it's unclear whether in-store cosmetic trial experiences will be able to resume, these miniature lipstick tubes help to supplement familiar sampling experiences.
Image Credit: HCP