Brands recreate restaurant experiences at-home
Trend - Though restaurants around the world have opened up with some restrictions and limitations still in place, at-home dining is still popular amidst the COVID-19 pandemic. To recreate dining out experiences for consumers who miss it, some brands are creating restaurant-like meal courses and experiences to be enjoyed at home.
Insight - For consumers who are still taking the pandemic seriously despite lifted restrictions on public establishments, home entertainment, dining and recreation is still a priority. These individuals and families aim to fulfill their various needs and desires in the safety of their home for fear of contracting or spreading viruses.
Insight - For consumers who are still taking the pandemic seriously despite lifted restrictions on public establishments, home entertainment, dining and recreation is still a priority. These individuals and families aim to fulfill their various needs and desires in the safety of their home for fear of contracting or spreading viruses.
Workshop Question - How is your brand catering to the cautious consumer?
Trend Themes
1. At-home Dining Experiences - Brands are creating restaurant-like meal courses and experiences to be enjoyed at home to cater to consumers who prioritize their safety among the ongoing pandemic.
2. Home Entertainment and Recreation - Due to various restrictions enabling difficulty in the fulfillment of leisure activities in public places, home entertainment and recreation continue to be a significant priority for people, creating opportunities for brands in these industries.
3. Food and Wine Pairings - As at-home dining experiences rise in demand, pairing high-quality food with wine can enhance consumer's experience while providing opportunities for brands in these industries.
Industry Implications
1. Food Delivery Services - Food delivery services can expand their offerings to include meal courses, wine samples, and special packages for consumers seeking a fine dining experience in the comfort of their homes.
2. Home Entertainment Technology - Home entertainment technology can leverage the need for entertainment from the comfort of homes to develop and offer innovative solutions for people to bring the cinema or concert experience to them.
3. Wine Industry - The wine industry can offer curated wine sample packages, tasting sessions, and virtual wine and food pairing events to cater to consumers seeking high-quality culinary experiences from their homes.
