Category
Lifestyle
Assisted Choices
Trend cluster
Category
Restaurant
Replications
Brands recreate restaurant experiences at-home.
2.6
Trend score
Trend
What is the Restaurant Replications trend?
Restaurant Replications: Though restaurants around the world have opened up with some restrictions and limitations still in place, at-home dining is still popular amidst the COVID-19 pandemic. To recreate dining out experiences for consumers who miss it, some brands are creating restaurant-like meal courses and experiences to be enjoyed at home.
Insight
The consumer insight behind the Restaurant Replications trend
For consumers who are still taking the pandemic seriously despite lifted restrictions on public establishments, home entertainment, dining and recreation is still a priority. These individuals and families aim to fulfill their various needs and desires in the safety of their home for fear of contracting or spreading viruses.
Trend themes
Themes within the Restaurant Replications trend
Three behaviours holding the trend together01
At-Home Dining Experiences
Brands are creating restaurant-like meal courses and experiences to be enjoyed at home to cater to consumers who prioritize their safety among the ongoing pandemic.
02
Home Entertainment and Recreation
Due to various restrictions enabling difficulty in the fulfillment of leisure activities in public places, home entertainment and recreation continue to be a significant priority for people, creating opportunities for brands in these industries.
03
Food and Wine Pairings
As at-home dining experiences rise in demand, pairing high-quality food with wine can enhance consumer's experience while providing opportunities for brands in these industries.
Industry implications
What the Restaurant Replications trend means for industry
Where the trend changes the playbookFor
Food Delivery Services
Food delivery services can expand their offerings to include meal courses, wine samples, and special packages for consumers seeking a fine dining experience in the comfort of their homes.
For
Home Entertainment Technology
Home entertainment technology can leverage the need for entertainment from the comfort of homes to develop and offer innovative solutions for people to bring the cinema or concert experience to them.
For
Wine Industry
The wine industry can offer curated wine sample packages, tasting sessions, and virtual wine and food pairing events to cater to consumers seeking high-quality culinary experiences from their homes.
Workshop question
How is your brand catering to the cautious consumer?
Trend signals
Trend signals for Restaurant Replications
Trend score 2.6 out of 10, from popularity 41%, activity 28%, freshness 9%.
Popularity41%
Activity28%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Restaurant Replications trend
4 featured examples from Apr 23 to Aug 27, 2020CategoryLifestyle
At-Home Steakhouse Experiences
Carl's Jr. x Nocking Point Wines Shares Burger and Wine Pairing
Fast food chains can partner with alcohol brands to create food and alcohol pairing experiences delivered to consumers' homes that elevate the fast food experience.
CategoryLifestyle
Takeout Date Night Meals
Red Lobster is Offering Three New Date Night Meals for At-Home Dates
Red Lobster's offering of Date Night Meals showcases how restaurants can adapt their offerings to cater to customers looking for unique dining experiences.
CategoryLifestyle
Multi-Course Meal Deliveries
isolish is an At-Home Culinary Celebration in Toronto
isolish is disrupting the traditional food delivery model by offering a higher-end dining experience that can be enjoyed from the comfort of home.
CategoryMarketing
Meal Delivery Wine Samples
UK Deliveroo Customers Can Opt in to Receive a Free Wine Sample
Meal-delivery services are partnering with alcohol brands to enhance their offerings, leading to opportunities to differentiate themselves from competitors and create more persona…
