Beverage brands prioritize carbon-neutral or negative production
Trend - Brands in the beverage space are re-shifting production processes to reduce their impact on the environment--aiming for carbon-neutral or negative outputs. Brands attempting this include everything from water to alcohol beverages.
Insight - As consumers become aware of climate change and how brands fuel the problem, they increasingly expect that brands prioritize things like waste-reduction, carbon offsetting and environmentally friendly production. Consumers are left with few impactful choices when it comes to eco-friendly consumption, but they seek out brands that are making even small changes to improve.
Insight - As consumers become aware of climate change and how brands fuel the problem, they increasingly expect that brands prioritize things like waste-reduction, carbon offsetting and environmentally friendly production. Consumers are left with few impactful choices when it comes to eco-friendly consumption, but they seek out brands that are making even small changes to improve.
Workshop Question - How is your brand prioritizing reducing its carbon output, or impact on the environment in general?
Trend Themes
1. Carbon-neutral Production - Beverage brands are prioritizing carbon-neutral or negative production processes in response to growing eco-conscious consumer demands.
2. Sustainable Packaging - Eco-friendly packaging options such as fully recyclable cartons sourced from sustainable materials are being developed for the beverage industry.
3. Transition to Renewable Energy - Beverage brands are moving towards powering their production with 100% renewable electricity in order to reach net-zero carbon emissions.
Industry Implications
1. Beverage Production - The beverage industry can invest in sustainable production methods such as carbon-neutral processes and sustainable packaging options.
2. Renewable Energy - There is an opportunity in renewable energy to provide sustainable electricity options for beverage production facilities.
3. Climate Action and Sustainability Consulting - Consulting services for sustainable practices such as carbon-offsetting and waste-reduction can help the beverage industry meet consumer demands for eco-conscious consumption.
4 Featured, 36 Examples:
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Date Range:
Apr 20 — Aug 20
Trending:
Warm
Consumer Insight Topics:
