Category
Lifestyle
Assisted Choices
Trend cluster
Category
Biodegradable
Hygiene
Oral hygiene products are adapted with biodegradable materials.
4.3
Trend score
Trend
What is the Biodegradable Hygiene trend?
Biodegradable Hygiene: Emerging brands in the oral hygiene industry are increasingly offering products made with biodegradable materials in order to help customers reduce their environmental impact. Products in this space include everything from floss to toothbrushes.
Insight
The consumer insight behind the Biodegradable Hygiene trend
Reducing the amount of personal waste one creates is of increasing importance to consumers as they recognize and fear the consequences of environmental damage in the coming years. Finite resources and difficulties in reducing waste has resulted in various industries creating a seemingly impossible scenario in which climate change and its impact are inevitable. Aware of this, consumers are doing what they can to reduce their impact on a micro scale.
Trend themes
Themes within the Biodegradable Hygiene trend
Three behaviours holding the trend together01
Biodegradable Oral Hygiene Products
Emerging brands offer oral hygiene products made with biodegradable materials, catering to consumers increasingly concerned about reducing waste and negative environmental impact, creating an opportunity for new products.
02
Activated Charcoal as a Natural Cleaning Agent
Activated charcoal has been used in multiple industries beyond oral care, as a powerful and natural absorbent, antibacterial, antifungal, and antiviral ingredient, presenting opportunities for new innovative uses.
03
Sustainable Oral Care Subscriptions
nudge's eco-friendly subscription service offers consumers natural, fluoride-free, and sustainable oral care products, catering to consumers who want to support their health and the health of the planet, providing an opportunity for other sustainable subscription services.
Industry implications
What the Biodegradable Hygiene trend means for industry
Where the trend changes the playbookFor
Green Personal Care Products
The increase in biodegradable ingredients and sustainability practices offers a chance for innovators to create more earth-friendly products in personal care industries.
For
Activated Charcoal Products
Activated charcoal's multiple abilities offer new opportunities for its use as a powerful natural cleaning agent in various industries beyond oral care.
For
Sustainable Subscription Services
nudge's subscription service highlights the growing appeal of eco-friendly goods, suggesting opportunities to create green subscription services in various industries.
Workshop question
How is your brand prioritizing waste-reduction?
Trend signals
Trend signals for Biodegradable Hygiene
Trend score 4.3 out of 10, from popularity 57%, activity 62%, freshness 10%.
Popularity57%
Activity62%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Biodegradable Hygiene trend
6 featured examples from Jan 5, 2017 to Mar 24, 2021CategoryEco
Sustainable Oral Care Subscriptions
nudge Shares Solutions Like Biodegradable Toothbrushes
The oral care industry can leverage sustainable and eco-friendly products to capture the growing market demand for eco-friendly oral care solutions.
CategoryEco
Biodegradable Dental Flossers
The 'Carbyn' Flosser Eliminates the Need for Conventional Plastic
The oral care industry has an opportunity to leverage innovative and sustainable products such as biodegradable dental flossers to provide eco-friendly alternatives for consumers.
CategoryEco
Whitening Charcoal-Infused Flosses
The Lucky Teeth Charcoal Floss Has a 100% Biodegradable Design
Companies should focus on developing and promoting natural and eco-friendly products, such as floss, toothbrushes and toothpaste, to appeal to more environmentally conscious consu…
CategoryEco
Charcoal-Infused Eco Toothbrushes
The Grin Charcoal-Infused Biodegradable Brush Has Soft Bristles
Companies in the oral care industry can leverage sustainable materials and natural ingredients to create eco-friendly toothbrushes and other products.
CategoryLifestyle
Biodegradable Silk Floss
By Humankind's Silk Floss is Good for the Earth and Teeth
Personal care brands have an opportunity to pivot towards sustainability with biodegradable and environmentally friendly products.
CategoryLifestyle
Charcoal-Infused Floss Picks
PearlBar's Floss Picks Are Completely Biodegradable
Companies can explore creating more natural and sustainable oral hygiene products that incorporate charcoal, such as biodegradable floss and toothbrushes.
