Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our FREE Virtual event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,873 more

Personalized Sharing

Brands release apps that allow for more intimate sharing between friends

Trend - Brands are creating apps or functions within apps that allow for sharing more personal details or moments between friends. Things that people normally wouldn't involve others in--like meditation or investing--are being explored as ways to strengthen relationships.

Insight - With more anonymous or anonymous-seeming platforms for people to interact on, consumers have become accustomed to being more personal in the exchanges they have with others. These diminished formalities have resulted in a culture among Millennials and Gen Z where people are more willing to personal share information, moments and learn from one another, and turn to platforms that facilitate this process.
Workshop Question - How is your brand fostering healthier relationships between customers?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
26,295 Total Clicks
Date Range:
Jul 20 — Sep 20
Trending:
This Month and Average
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

play_circle_filled Empowering Financial Literacy Ads
Empowering Financial Literacy Ads
BMO's Jane's Story Campaign Celebrates International Women's Day
play_circle_filled Inspiring Gender Equality Ads
Inspiring Gender Equality Ads
Canadian Women's Foundation's 'Join the Tireless' Ad Drives Change
Empowering Investment Campaigns
Empowering Investment Campaigns
PEWIN's Latest Campaign Addresses Gender Parity in Investing
Period-Poverty Awareness Campaigns
Period-Poverty Awareness Campaigns
The Love You by Shoppers Drug Mart Program Supports Women
Distancing Dating Guides
Distancing Dating Guides
AXE is Helping Teens Feel "Smell Ready" for Dating
Teen-Targeted Distancing Programs
Teen-Targeted Distancing Programs
The Social Distance Squad Shares the Expertise of Kids with CF
Social Branded Profile Tests
Social Branded Profile Tests
Snapchat is Testing Brand Profile Pages with Many Companies
play_circle_filled Women-Honoring Sporty Campaigns
Women-Honoring Sporty Campaigns
Nike's One Day Campaign Imagines a World of Equality
play_circle_filled Female-Empowering Swimwear Ads
Female-Empowering Swimwear Ads
The adidas 'Our Bodies. Our Swim' Ad Celebrates Body Positivity
In-App Dating Video Calls
In-App Dating Video Calls
Tinder Now Lets Users Video Chat with Face to Face Feature
Motivating Exercise App Features
Motivating Exercise App Features
Peloton Quests Includes a New Gamified Feature for the Mobile App
Blurred Video Calling
Blurred Video Calling
The S'More Dating App Added a Blurred Video Feature to Help Users Connect
AR Social Distancing Lenses
AR Social Distancing Lenses
BACARDÍ's 1-Meter Plus Lens Supports Safe Experiences at the Bar
Distancing Bar Apps
Distancing Bar Apps
230 Fifth Rooftop Bar's ApproachNow Supports Safe Socialization
Gamified Bus Stop Billboards
Gamified Bus Stop Billboards
Malibu's A Bit of Sunshine Ads Integrate an AR Snapchat Game
Musical Hologram Gigs
Musical Hologram Gigs
Yungblud Created a Captivating Live Entertainment Experience
Virtual Yearbook Pages
Virtual Yearbook Pages
HAGS Helps Students Collect Yearbook Messages on Snapchat
Smart Compatibility-Driven Dating Apps
Smart Compatibility-Driven Dating Apps
Allo uses a continuous learning algorithm
In-Chat Third-Party Apps
In-Chat Third-Party Apps
Snapchat Minis Exist Within Chat as Lightweight, Third-Party Apps
Increased Engagement Multimedia Apps
Increased Engagement Multimedia Apps
Snapchat is Seeing a High Growth Rate Among Boomer Users
Mobile AR Restaurants
Mobile AR Restaurants
DoorDash Created VR Lenses for Restaurants on the Snapchat Platform
play_circle_filled Dating App Research Teams
Dating App Research Teams
Hinge Labs is Devoted to Helping Users Find Love & Delete the App
Adaptive AI Shopping Platforms
Adaptive AI Shopping Platforms
The Yes Reimagines the Future of Commerce with Algorithms
Two-Hour Retail Deliveries
Two-Hour Retail Deliveries
Walmart is Drastically Expanding Its Two-Hour Express Delivery Service
Inspirational At-Home Exercise Apps
Inspirational At-Home Exercise Apps
The Tone It Up App is Motivational and Community-Centric
Personalized Exercise Apps
Personalized Exercise Apps
FITT's Healthcare Data Platform Matches Users to Custom Activities
play_circle_filled Female-Empowering Tech Conferences
Female-Empowering Tech Conferences
#movethedial Celebrates and Encourages Women in Tech
play_circle_filled Female-Empowering Deodorant Ads
Female-Empowering Deodorant Ads
Secret Deodorant's 'Strong in the Fire' Ad Highlights Performance
play_circle_filled Female-Empowering Soccer Ads
Female-Empowering Soccer Ads
P&G's New Partnership Extends the All Strength, No Sweat Campaign
Fitness Guru Athleisure Brands
Fitness Guru Athleisure Brands
Tracy Anderson is Launching a Line of Fitness Apparel with Barneys
Live Daily Meditation Apps
Live Daily Meditation Apps
Tap In Hosts Live Meditation Sessions from Your Smart Phone
Whimsical Holographic Design Identities
Whimsical Holographic Design Identities
Obé Taps into Futura for a Sleek, Eye-Catching Aesthetic
Social Competition Exercise Apps
Social Competition Exercise Apps
'Rove' is a Step Tracking Platform for Competitions and more
Collaborative Exercise Apps
Collaborative Exercise Apps
The Racefully Running App Lets You Digitally Exercise with Friends
Social Exercise Apps
Social Exercise Apps
The 'Strava' Run App Offers Access to Clubs to Connect Solo Athletes
Individualized Exercise Apps
Individualized Exercise Apps
This Fitness App Provides Users with Custom Workouts