Category
Tech
Delegated Interfaces
Trend cluster
Category
Personalized
Sharing
Brands release apps that allow for more intimate sharing between friends.
3.7
Trend score
Trend
What is the Personalized Sharing trend?
Personalized Sharing: Brands are creating apps or functions within apps that allow for sharing more personal details or moments between friends. Things that people normally wouldn't involve others in--like meditation or investing--are being explored as ways to strengthen relationships.
Insight
The consumer insight behind the Personalized Sharing trend
With more anonymous or anonymous-seeming platforms for people to interact on, consumers have become accustomed to being more personal in the exchanges they have with others. These diminished formalities have resulted in a culture among Millennials and Gen Z where people are more willing to personal share information, moments and learn from one another, and turn to platforms that facilitate this process.
Trend themes
Themes within the Personalized Sharing trend
4 behaviours holding the trend together01
Personalized Sharing Apps
The trend of personalized sharing apps or functions within apps creates opportunities for brands to strengthen relationships and facilitate personal exchanges between friends.
02
Social Group Investment Platforms
Social group investment platforms like Voleo democratize and gamify investing for young professionals seeking peer support and financial literacy education.
03
Collaborative Streaming Extensions
Collaborative streaming extensions like 'Disney Plus Party' respond to consumers' desire for a more communal entertainment experience that can bring people together and create stronger connections.
04
Athletic Socialization Apps
Athletic socialization apps like 'Fitsquad' support the decentralized nature of working out and help users maintain a sense of social interaction at the same time.
Industry implications
What the Personalized Sharing trend means for industry
Where the trend changes the playbookFor
Social Media
Social media platforms and app developers can leverage the trend of personalized sharing and collaborative streaming to enhance user experiences and foster deeper connections.
For
Financial Services
Financial services companies can tap into the trend of social investment platforms to broaden their customer base and improve financial literacy education.
For
Entertainment
Entertainment companies can collaborate with streaming app developers to create communal streaming experiences that bring people together and enhance their enjoyment of content.
Workshop question
How is your brand fostering healthier relationships between customers?
Trend signals
Trend signals for Personalized Sharing
Trend score 3.7 out of 10, from popularity 55%, activity 46%, freshness 9%.
Popularity55%
Activity46%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Personalized Sharing trend
4 featured examples from Jul 23 to Sep 1, 2020CategoryLifestyle
Athletic Socialization Apps
The 'Fitsquad' App Lets Friends Challenge One Another
Developing fitness apps with social features can revolutionize the way people workout and stay motivated.
CategoryLife-Stages
Meditative Friendship Apps
Headspace Minis Share Meditations to Do with a Friend Within Snapchat
Disruptive innovation opportunity: Building innovative mobile applications that combine social media functionalities with meditation and emotional support features.
CategoryBusiness
Investment Social Club Platforms
Voleo Lets Friends Invest Together, Partner on Trades and More
Opportunity for FinTech companies to develop social club investing platforms and gamified investment tools.
CategoryPop Culture
Communal Family Streaming Extensions
'Disney Plus Party' Lets User Watch Content When Apart
Streaming platforms can leverage the trend of communal family streaming extensions to enhance user experience and foster greater engagement.
