Brands release apps that allow for more intimate sharing between friends
Trend - Brands are creating apps or functions within apps that allow for sharing more personal details or moments between friends. Things that people normally wouldn't involve others in--like meditation or investing--are being explored as ways to strengthen relationships.
Insight - With more anonymous or anonymous-seeming platforms for people to interact on, consumers have become accustomed to being more personal in the exchanges they have with others. These diminished formalities have resulted in a culture among Millennials and Gen Z where people are more willing to personal share information, moments and learn from one another, and turn to platforms that facilitate this process.
Insight - With more anonymous or anonymous-seeming platforms for people to interact on, consumers have become accustomed to being more personal in the exchanges they have with others. These diminished formalities have resulted in a culture among Millennials and Gen Z where people are more willing to personal share information, moments and learn from one another, and turn to platforms that facilitate this process.
Workshop Question - How is your brand fostering healthier relationships between customers?
Trend Themes
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Personalized Sharing Apps — The trend of personalized sharing apps or functions within apps creates opportunities for brands to strengthen relationships and facilitate personal exchanges between friends.
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Social Group Investment Platforms — Social group investment platforms like Voleo democratize and gamify investing for young professionals seeking peer support and financial literacy education.
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Collaborative Streaming Extensions — Collaborative streaming extensions like 'Disney Plus Party' respond to consumers' desire for a more communal entertainment experience that can bring people together and create stronger connections.
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Athletic Socialization Apps — Athletic socialization apps like 'Fitsquad' support the decentralized nature of working out and help users maintain a sense of social interaction at the same time.
Industry Implications
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Social Media — Social media platforms and app developers can leverage the trend of personalized sharing and collaborative streaming to enhance user experiences and foster deeper connections.
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Financial Services — Financial services companies can tap into the trend of social investment platforms to broaden their customer base and improve financial literacy education.
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Entertainment — Entertainment companies can collaborate with streaming app developers to create communal streaming experiences that bring people together and enhance their enjoyment of content.
