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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,873 more

Personalized Sharing

Brands release apps that allow for more intimate sharing between friends

Trend - Brands are creating apps or functions within apps that allow for sharing more personal details or moments between friends. Things that people normally wouldn't involve others in--like meditation or investing--are being explored as ways to strengthen relationships.

Insight - With more anonymous or anonymous-seeming platforms for people to interact on, consumers have become accustomed to being more personal in the exchanges they have with others. These diminished formalities have resulted in a culture among Millennials and Gen Z where people are more willing to personal share information, moments and learn from one another, and turn to platforms that facilitate this process.
Workshop Question - How is your brand fostering healthier relationships between customers?
4 Featured, 36 Examples:
26,295 Total Clicks
Date Range:
Jul 20 — Sep 20
This Month and Average
Consumer Insight Topics:

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