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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,884 more

At-Home School

Brands are helping students recreate the school experience while learning remotely

Trend - Amid the pandemic, many students will be learning from home this school year and in an effort to mimic the traditional school experience, brands are launching products ranging from mobile at-home dorm rooms to at-home recess boxes. These products will help students of all ages recreate the traditional school or college experience.

Insight - The pandemic has restricted many Gen Z consumers from experiencing traditional milestones that many of their parents and siblings went through. While adjusting to the current situation, these demographics are looking for ways to recreate these traditional experiences in their homes. This helps maintain a sense of normalcy and allows them to cope with feelings of anxiety. These consumers will flock to brands that understand this need and offer safe alternatives to mimic these "missed" experiences.
Workshop Question - How can you help consumers cope with anxieties they face in a way that's authentic?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
64,828 Total Clicks
Date Range:
Apr 20 — Aug 20
Trending:
This Quarter and Warm
Consumer Insight Topics:

Featured Examples

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