Category
Life-Stages
Constructible Franchises
Trend cluster
Category
At-Home
School
Brands are helping students recreate the school experience while learning remotely.
5.3
Trend score
Trend
What is the At-Home School trend?
At-Home School: Amid the pandemic, many students will be learning from home this school year and in an effort to mimic the traditional school experience, brands are launching products ranging from mobile at-home dorm rooms to at-home recess boxes. These products will help students of all ages recreate the traditional school or college experience.
Insight
The consumer insight behind the At-Home School trend
The pandemic has restricted many Gen Z consumers from experiencing traditional milestones that many of their parents and siblings went through. While adjusting to the current situation, these demographics are looking for ways to recreate these traditional experiences in their homes. This helps maintain a sense of normalcy and allows them to cope with feelings of anxiety. These consumers will flock to brands that understand this need and offer safe alternatives to mimic these "missed" experiences.
Trend themes
Themes within the At-Home School trend
Three behaviours holding the trend together01
At-Home Education
Brands are developing products and solutions that cater to the increasing demand for at-home education and provide students with safe alternatives to traditional classroom experiences
02
Virtual Learning Environments
As more students turn to online learning, there is a growing need for brands to create engaging, interactive virtual learning environments that can support at-home education
03
Pandemic-Driven Innovation
The pandemic has spurred a wave of innovation in the education sector and has created new opportunities for brands to develop products and services that cater to at-home learners
Industry implications
What the At-Home School trend means for industry
Where the trend changes the playbookFor
EdTech
As at-home learning becomes more prevalent, EdTech companies have an opportunity to create innovative products and services that cater to this growing demographic
For
Children's Toys and Games
The demand for safe, engaging toys and games that can be used at home has increased, creating new opportunities for companies in the children's toy and game industry
For
Home Goods and Furniture
As millions of students transition to learning from home, home goods and furniture companies have an opportunity to create products that cater to at-home learners and support their education
Workshop question
How can you help consumers cope with anxieties they face in a way that's authentic?
Trend signals
Trend signals for At-Home School
Trend score 5.3 out of 10, from popularity 76%, activity 75%, freshness 9%.
Popularity76%
Activity75%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the At-Home School trend
7 featured examples from Apr 1 to Dec 2, 2020CategoryLife-Stages
At-Home Play Gyms
Brainrich Play Gyms Support Physical Activity & Cognitive Development at Home
Disruptive innovation opportunity: Developing innovative at-home play gym models that cater to the growing demand for recreational activities in the comfort of home.
CategoryMarketing
Mobile At-Home Dorm Rooms
Natural Light Responds to Campus Closures with 'Dorm From Home' Concept
The hospitality industry can explore offering mobile dorm room rentals as a way to adapt to the changing demands of students.
CategoryLife-Stages
At-Home Education Kits
Eduk8 Worldwide’s Letterbox Home Learning Range Supports Kids at Home
The education industry can explore new ways to deliver and facilitate learning outside the traditional classroom setting, such as through at-home education kits.
CategoryLife-Stages
AI Edutainment Systems
AILA Sit & Play Supports Cognitive Development & Skill-Building
Edtech companies can leverage AI and multimedia content to create new interactive learning tools, like AILA Sit & Play, that support early childhood education and deliver advanced…
CategoryArt & Design
Virtual Dorm Furniture Shops
College from Home Helps Students Prep Bedrooms for Remote Learning
The online home decor retail industry can benefit from the trend of virtual dorm furniture shops by providing a wide range of furniture options suited for remote learning spaces.
CategoryLifestyle
At-Home Recess Boxes
Snack Sized Adventures: Recess Edition Supports Families During a Pandemic
Disruptive innovation opportunity: Partner with food and snack brands to create recess-in-a-box kits with a variety of treats and activities for kids.
CategoryLife-Stages
Padded Indoor Playsets
Shenanigan Kids Makes Padded Playsets for Safe At-Home Play
The trend of padded indoor playsets as a safe at-home play alternative presents opportunities for innovation in the toy industry.
