Category
Fashion
Scaled Restraint
Trend cluster
Category
Monochrome
Makeup
Makeup products are designed formulated to suit any part of the face.
3.7
Trend score
Trend
What is the Monochrome Makeup trend?
Monochrome Makeup: Though multi-use makeup items aren't uncommon, they're increasingly popular as monochrome and easy makeup aesthetics become more popular. Formulated for the eyes, cheeks and lips, these products allow consumers to speedily apply one cohesive makeup look.
Insight
The consumer insight behind the Monochrome Makeup trend
Due to people being limited in what they've been able to do outside the home in recent months, they're focusing less on makeup than they previously were. When choosing to apply makeup, consumers are now searching for looks that are both aesthetically pleasing and curated so that they can be applied quickly.
Trend themes
Themes within the Monochrome Makeup trend
Three behaviours holding the trend together01
Monochrome Makeup
Multi-use makeup products, formulated for the eyes, cheeks and lips, allow consumers to quickly apply one cohesive makeup look.
02
Versatile Cosmetic Emulsions
Cosmetic emulsions that can be used on the eyes, lips and cheeks provide consumers with endless possibilities when it comes to mixing custom colors.
03
Multi-Use Skincare Sticks
Multi-use skincare sticks that offer triple defense protection, can be used to add color to the cheeks, eyes and lips, and provide an easy and travel-friendly way for people to liven up their look.
Industry implications
What the Monochrome Makeup trend means for industry
Where the trend changes the playbookFor
Beauty Industry
The beauty industry can benefit from creating more multi-use makeup and skincare products that are versatile and time-saving for consumers.
For
Cosmetic Industry
The cosmetic industry can explore packaging makeup in tubes of paint to encourage creativity and custom shade mixing.
For
Skincare Industry
The skincare industry can incorporate triple defense protection and multi-use stick designs to create travel-friendly products that protect and hydrate the skin while adding color.
Workshop question
How is your brand prioritizing curation and convenience?
Trend signals
Trend signals for Monochrome Makeup
Trend score 3.7 out of 10, from popularity 48%, activity 54%, freshness 9%.
Popularity48%
Activity54%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Monochrome Makeup trend
4 featured examples from Jan 21, 2019 to Apr 15, 2020CategoryFashion
Multi-Use Skincare Sticks
Physicians Formula's Solid Skincare Offers Three Types of Protection
Cosmetic companies can tap into the trend of multi-use skincare sticks and develop innovative products that cater to consumers looking for simplicity and versatility.
CategoryFashion
Universally Flattering Matte Lipsticks
Sunnies Face's Fluffmatte Lipsticks are Made to Suit All
Opportunity for beauty brands to create universally flattering lipstick shades and innovative formulas.
CategoryFashion
Versatile Painterly Cosmetics
Depixym's Cosmetic Emulsions Can Be Used on the Lips, Eyes & Cheeks
The cosmetics industry can explore innovative ways to develop customizable and multi-functional products like Depixym's Colour Emulsion.
CategoryFashion
Berry-Hued Hydrating Multisticks
Live Tinted's Huestick Captures the Vibrancy of Holi
The cosmetics industry can increase sales and meet customer demands by creating hydrating and multi-use makeup products with bold colors.
