Makeup products are designed formulated to suit any part of the face
Trend - Though multi-use makeup items aren't uncommon, they're increasingly popular as monochrome and easy makeup aesthetics become more popular. Formulated for the eyes, cheeks and lips, these products allow consumers to speedily apply one cohesive makeup look.
Insight - Due to people being limited in what they've been able to do outside the home in recent months, they're focusing less on makeup than they previously were. When choosing to apply makeup, consumers are now searching for looks that are both aesthetically pleasing and curated so that they can be applied quickly.
Insight - Due to people being limited in what they've been able to do outside the home in recent months, they're focusing less on makeup than they previously were. When choosing to apply makeup, consumers are now searching for looks that are both aesthetically pleasing and curated so that they can be applied quickly.
Workshop Question - How is your brand prioritizing curation and convenience?
Trend Themes
1. Monochrome Makeup - Multi-use makeup products, formulated for the eyes, cheeks and lips, allow consumers to quickly apply one cohesive makeup look.
2. Versatile Cosmetic Emulsions - Cosmetic emulsions that can be used on the eyes, lips and cheeks provide consumers with endless possibilities when it comes to mixing custom colors.
3. Multi-use Skincare Sticks - Multi-use skincare sticks that offer triple defense protection, can be used to add color to the cheeks, eyes and lips, and provide an easy and travel-friendly way for people to liven up their look.
Industry Implications
1. Beauty Industry - The beauty industry can benefit from creating more multi-use makeup and skincare products that are versatile and time-saving for consumers.
2. Cosmetic Industry - The cosmetic industry can explore packaging makeup in tubes of paint to encourage creativity and custom shade mixing.
3. Skincare Industry - The skincare industry can incorporate triple defense protection and multi-use stick designs to create travel-friendly products that protect and hydrate the skin while adding color.
