Meati Foods makes a "plant-based, whole-muscle meat alternative" that can be enjoyed as a nutritious, minimally processed and eco-friendly alternative to meat. The brand's range of completely meatless products include the grillable Meati Plant-Based Steak, which is made with just five ingredients and is rich in vitamins, minerals and protein, and Meati Plant-Based Chicken, which promises to be just as versatile as regular chicken, as it can be seared, grilled, baked or shredded. Both of these offerings are free from common allergens and can be used to replace meat in a range of recipes.
While many plant-based brands—and meat brands—are striving to create the best meatless products, Meati Foods sets itself apart by using mycelium, a fermented fungi with a fibrous structure that mimics the texture of animal muscles.
What Makes This Trend Stand Out
- Plant-based Meat Alternatives
- Opportunity for disruptive innovation in creating plant-based, whole-muscle meat alternatives using innovative ingredients like mycelium.
- Minimal Processing
- Innovative opportunity lies in developing minimally processed plant-based products that retain the nutritional value of meat without artificial additives.
- Allergen-free Options
- Disruptive innovation potential in creating allergen-free plant-based meat alternatives, catering to consumers with allergies and dietary restrictions.
Sectors Adopting This
- Plant-based Food Industry
- Avenues for disruptive innovation in developing plant-based meat alternatives using innovative ingredients and production techniques.
- Alternative Protein Industry
- Opportunity for disruptive innovation in creating minimally processed plant-based protein products that mimic the texture and taste of real meat.
- Food Allergy Industry
- Disruptive innovation potential in developing allergen-free plant-based products for consumers with dietary restrictions and allergies.
