Large brands adopt subscription models for accessibility
Trend - Global or soon-to-be global brands are replicating small brands by offering subscription models that make their products more accessible to the average person. These include everything from deliveries to the temporary use of luxury items.
Insight - When it comes to shopping, accessibility is crucial to most consumers. Accessibility can mean everything from low costs to availability of product, with this being even more important now as people grapple with reduced or lost incomes in the midst of a global pandemic and recession. As people's purchase habits have changed drastically, global brands are having to be as adaptive as small businesses have shown themselves to be over the years.
Insight - When it comes to shopping, accessibility is crucial to most consumers. Accessibility can mean everything from low costs to availability of product, with this being even more important now as people grapple with reduced or lost incomes in the midst of a global pandemic and recession. As people's purchase habits have changed drastically, global brands are having to be as adaptive as small businesses have shown themselves to be over the years.
Workshop Question - How could your brand create or improve a subscription model for its customers?
Trend Themes
1. Subscription Models - Large brands and retailers are adopting subscription models as consumers seek accessibility and affordability during the pandemic and recession.
2. Customization - Consumers are increasingly seeking personalized experiences and products, leading companies to offer customizable subscription plans.
3. Unlimited Programs - Retailers are introducing unlimited programs, from beverage subscriptions to fuel discounts, to add value and convenience for customers.
Industry Implications
1. Retail - Retailers are introducing subscription and loyalty programs to add value and convenience for customers.
2. Automotive - Automakers are introducing subscription services to allow consumers to experience different vehicles without the hassle and costs of maintenance and insurance.
3. Food and Beverage - Food and beverage companies are introducing subscription services and unlimited programs to provide customers with more affordable and accessible options.
7 Featured, 63 Examples:
65,074 Total Clicks
Date Range:
Feb 20 — Apr 22
Trending:
Warm
Consumer Insight Topics:
