Category
Fashion
Scaled Restraint
3.4
Trend score
Trend
What is the Bar Shampoo trend?
Bar Shampoo: Brands are increasingly offering shampoos in solid form, much like soap bars, so they can reduce the amount of packaging and waste they create in the production process. Innovations in this space has resulted in these products having high-quality ingredients that rival their liquid shampoo counterparts in efficacy.
Insight
The consumer insight behind the Bar Shampoo trend
When it comes to self-care, enironmentally conscious purchase decisions are on the rise as consumers reexamine all the aspects of their lives in which they tend to be wasteful. These individuals are drawn to "natural" brands that do as little harm to the environment as possible, whether that's in waste-reduction or reducing carbon emissions.
Trend themes
Themes within the Bar Shampoo trend
Three behaviours holding the trend together01
Solid Shampoo Bars
More brands are offering shampoo bars in solid form for eco-friendly and waste-reducing benefits, with high-quality ingredients that compete with liquid shampoo efficacy.
02
Natural Plant-Based Products
Consumers are more environmentally conscious and drawn towards natural brands that do little harm to the environment, creating opportunities for plant-based and sustainable products.
03
Sensitivity and Special Considerations
Brands are creating products that are catered to special needs such as sensitive scalps, creating an avenue for innovation with ingredients that consider these special considerations.
Industry implications
What the Bar Shampoo trend means for industry
Where the trend changes the playbookFor
Personal Care
The increase of environmentally conscious customers and natural ingredients in shampoo bars create opportunities for personal care brands to fill in the demand for sustainable products.
For
Sustainability
From waste-reduction to plant-based ingredients, the shampoo bar trend lends an opportunity for innovative sustainability solutions to be applied to different industries.
For
Retail
Brands that can cater to specific needs, such as scalp sensitivity, and offer eco-friendly alternatives to traditional products are more likely to break through in the retail space.
Workshop question
How is your brand prioritizing waste reduction?
Trend signals
Trend signals for Bar Shampoo
Trend score 3.4 out of 10, from popularity 50%, activity 42%, freshness 9%.
Popularity50%
Activity42%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Bar Shampoo trend
4 featured examples from Apr 2 to Aug 26, 2020CategoryEco
Natural Plant-Based Shampoo Bars
Each & Every Expands into Haircare with a Universal Shampoo Bar
Opportunity for personal care brands to expand their product lines by offering natural and sustainable haircare options.
CategoryLifestyle
Avocado Mint Shampoo Bars
Lather's Shampoo Bar is Eco-Friendly and Good for the Hair
Improving the manufacturing process of beauty products by utilizing natural ingredients with restorative properties to provide a more eco-friendly alternative to their customers.
CategoryFashion
Fragrance-Free Hair Bars
Ethique's Unscented Shampoo & Conditioner Bars Suit Sensitive Skin
Disruptive innovation opportunity: Incorporate solid bar variations into existing hair care product lines to offer sustainable and eco-friendly options.
CategoryFashion
High-Quality Shampoo Bars
Odacité's 552M Bar Promises Professional Results Without Plastic Waste
The trend towards eco-friendly and natural ingredients creates opportunities for disruptive innovation in the personal care industry to cater to consumer demand.
