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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,884 more

Bar Shampoo

Shampoo bars allow for easy and waste-free cleansing

Trend - Brands are increasingly offering shampoos in solid form, much like soap bars, so they can reduce the amount of packaging and waste they create in the production process. Innovations in this space has resulted in these products having high-quality ingredients that rival their liquid shampoo counterparts in efficacy.

Insight - When it comes to self-care, enironmentally conscious purchase decisions are on the rise as consumers reexamine all the aspects of their lives in which they tend to be wasteful. These individuals are drawn to "natural" brands that do as little harm to the environment as possible, whether that's in waste-reduction or reducing carbon emissions.
Workshop Question - How is your brand prioritizing waste reduction?
4 Featured, 19 Examples:
25,072 Total Clicks
Date Range:
Apr 20 — Aug 20
This Month and Average
Consumer Insight Topics:

Featured Examples

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