In recent years, a more natural approach to health and beauty has taken over, and LATHER's shampoo bar perfectly encapsulates consumer desires.
The new bars have been infused with coconut oil and avocado -- two ingredients that have been renowned in the industry for their restorative, reparative and moisturizing properties. What's exciting about this product is the format in which it arrives in -- a shampoo bar that must be lathered between the hands in order to produce for the product to melt into one's hands. This eco-friendly method alleviates the need for single-use plastic, and causes the consumer to re-think about bathroom essentials.
This product is available online for $16 USD and can be purchased online.
Image Credit: Lather
Key Themes Behind This Trend
- Natural Beauty
- Developing natural beauty alternatives by utilizing ingredients that are restorative, reparative and moisturizing.
- Eco-friendly Products
- Producing products that are eco-friendly and eliminate the need for single-use plastic packaging.
- Shampoo Bars
- Innovating formats of familiar products, such as shampoo, to be in bar form to increase convenience and sustainability.
Where This Applies
- Beauty Industry
- Improving the manufacturing process of beauty products by utilizing natural ingredients with restorative properties to provide a more eco-friendly alternative to their customers.
- Packaging Industry
- Developing sustainable packaging alternatives for beauty and personal care products that eliminate single-use plastic packaging, such as shampoo bars.
- Retail Industry
- Displaying a greater variety of eco-friendly and sustainable beauty products to appeal to a growing customer segment that is environmentally conscious.
