Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Personalized
Supplies
Parents are looking to limit the sharing of school supplies amid COVID-19.
2.1
Trend score
Trend
What is the Personalized Supplies trend?
Personalized Supplies: Amid the ongoing pandemic, the back-to-school season has a lot more considerations than previous years. Parents are looking for ways to limit sharing between peers, and are turning to brands that provide ways to lavel their children's school supplies to reduce their contact with others.
Insight
The consumer insight behind the Personalized Supplies trend
The COVID-19 pandemic has required a significant shift in the way everyday activities now take place. As consumers adapt to this "new normal," they are searching for ways to protect themselves and loved ones from contracting the virus. As things remain up in the air, consumers are looking to maintain control wherever possible while still trying to return to some semblance of pre-pandemic life.
Trend themes
Themes within the Personalized Supplies trend
Three behaviours holding the trend together01
Limited Sharing Trend
Parents and consumers are actively looking for ways to reduce sharing in the time of COVID-19, and personalized products are on the rise to help limit risk with shared supplies and items.
02
Customization Trend
Products that offer personalization for individuals are becoming increasingly popular in a world where people crave the ability to exert control and make an item their own.
03
Cleanliness Trend
As people become more concerned about cleanliness and sanitization, items that are easy to clean and disinfect are becoming more important, particularly in shared settings like schools.
Industry implications
What the Personalized Supplies trend means for industry
Where the trend changes the playbookFor
Personalized Products
Companies specializing in personalized products can capitalize on the demand for personalization and customization in everyday items like water bottles, pencil cases, and lunch boxes.
For
School Supplies and Accessories
School supply and accessory retailers can benefit from the trend of limited sharing with products like labeled water bottles and pencil cases that help limit contact between individuals.
For
Cleaning Supplies and Services
As cleanliness remains a top concern for many consumers, companies offering cleaning products and services can capitalize on the demand for products that are easy to sanitize, disinfect, and keep clean.
Workshop question
How can your brand support parents with safety measures during the "new normal?"
Trend signals
Trend signals for Personalized Supplies
Trend score 2.1 out of 10, from popularity 21%, activity 33%, freshness 9%.
Popularity21%
Activity33%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Personalized Supplies trend
4 featured examples from Aug 25, 2020CategoryLife-Stages
Kid-Friendly Custom Water Bottles
These Vibrant Water Bottles Can Be Personalized with a Name
Opportunities for companies to create personalized water bottles for consumers in the consumer goods industry
CategoryLife-Stages
Personalized Embroidered Lunch Bags
My 1st Year Lets parents Personalize Lunch Boxes with Names
Disruptive innovation opportunity: Collaborate with technology companies to create an online platform that allows parents to design and personalize their own lunch boxes.
CategoryLife-Stages
Playful Personalized Pencil Cases
These Bright Pencil Cases Offer Four Bright and Colorful Designs
Stationery companies can offer personalized pencil cases to meet the growing demand for customized school supplies.
CategoryLife-Stages
Sew-On Name Labels
The Woven Sew-on Name Tapes Ensure Your Child's School Supplies Aren't Shared
Incorporating personalized name labels in educational settings, such as schools and daycare centers, to help prevent the spread of germs and encourage organization.
