EDEN Power Corp is an environmentally friendly fashion brand and it recently launched its seasonal collection entitled 'Mycelium Research and Development.' The namesake celebrates the organism that is the inspiration behind the workwear designs this season for 'hunters and gatherers.'
The capsule is inspired by mushrooms and the pieces are showcased in the Les 400 pieds de champignon setting, which is a large fungus storage facility. In addition to this, Crying Clover Candles offers recycled wax candle and Wretched Flowers, which are anti-establishment florists help with graphic design. The fabric that makes up the capsule is earthy with materials such as hemp, recycled, or organic cotton to follow the sustainable theme all throughout the range.
Image Credit: EDEN Power Corp
Why This Trend Is Growing
- Nature-inspired Fashion
- There is an opportunity for fashion brands to tap into sustainable, eco-friendly materials inspired by nature, like mushrooms, to cater to conscientious consumers.
- Circular Design
- Incorporating recycled materials into clothing design, such as using recycled wax for candles or organic cotton, can reduce waste and encourage circular design practices in the fashion industry.
- Anti-establishment Collaborations
- Collaborating with anti-establishment artists, like Wretched Flowers, can attract younger, counterculture consumers who want to support brands with unique and unconventional perspectives.
Industries Being Reshaped
- Sustainable Fashion
- The sustainable fashion industry can benefit from incorporating new eco-friendly materials and unique, nature-inspired designs to attract an increasingly conscious consumer base.
- Recycling and Upcycling
- Recycling and upcycling industries can expand into providing more sustainable materials, like using recycled wax and other organic materials, for fashion brands looking to incorporate these into their designs.
- Anti-establishment Art and Design
- Anti-establishment artists, designers, and creatives can collaborate with fashion brands to create unique, unconventional designs that appeal to counterculture consumers looking for non-traditional fashion options.
