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Upcycled Beverage

Brands are repurposing would-be discarded resources to create novel beverages

Trend - Brands in the beverage industry are appealing to eco-conscious consumers by crafting drinks using upcycled materials. These range from brine, barley milk, and whey beverages and help ensure resources are effectively used and diverted from landfills.

Insight - The effects of climate change have become increasingly prevalent, causing more consumers to experience anxiety about the state of the environment. Platforms like social media have helped raise awareness about these ongoing issues, and many consumers are now looking to reduce their ecological footprint by purchasing from brands that prioritize sustainability. Products that highlight the "reuse" and "reduce" aspects of their offerings will appeal to these eco-conscious consumers.
Workshop Question - How can your brand appeal to eco-conscious consumers looking to reduce their ecological footprint?
Trend Themes
1. Upcycling - Brands use novel ingredients repurposing waste to create new products, appealing to eco-conscious consumers.
2. Seasonal Theme - Brands creating seasonal/theme based products using imperfect/wonky fruits, offering refreshing and healthy drinks while tackling food waste.
3. Barley Milk - Being an alternative to nut and seed milk, barley milk is new in the market, offering an opportunity to promote it as a low sugar, high protein and fiber drink.
Industry Implications
1. Beverage Industry - The beverage industry can use the upcycling trend to appeal to eco-conscious consumers by offering products that reduce waste.
2. Sustainable Industry - The sustainability industry can diversify by adopting innovative waste upcycling techniques in products that have potential to make an environmental impact.
3. Healthy Drink Industry - The healthy drink industry can introduce new products like barley milk that have properties of being low in sugar, high in protein, and fiber to appeal to health-conscious consumers.
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
82,826 Total Clicks
Date Range:
Jan 19 — Sep 20
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Upcycled Seasonal Fruit Beverages
Upcycled Seasonal Fruit Beverages
The Wonky Blend Co. Offers Juice Flavors Inspired by the Seasons
Design Studio B.O.B. created a brief and design for a conceptual brand called The Wonky Blend Co. that makes sustainable, seasonal fruit beverages. What makes the brand unique is that it uses... MORE
Upcycled Barley Milks
Upcycled Barley Milks
Take Two Foods' Barleymilk is Made with Barley Leftover from Beer-Brewing
Consumers are spoiled for choice when it comes to the many different kinds of milk alternatives on the market, some of which are made from nuts and seeds, while others are grain-based like Take Two... MORE
Savory Brine Beverages
Savory Brine Beverages
Render's 'Bryner' is a Savory Vegetable Drink Made with Upcycled Brine
At the Winter Fancy Food Show, Render introduced a line of savory vegetable drinks prepared with byproducts from pickle production. ‘Bryner’ features the pickle brine from a local pickle... MORE
Upcycled Whey Beverages
Upcycled Whey Beverages
Superfrau's Drinks Repurpose a Nourishing By-Product of Cheese and Yogurt
Superfrau creates refreshing whey beverages that are combined with fruit flavors to form hydrating and nourishing solutions for on-the-go consumers. The brand’s products include varieties like... MORE
Avocado Seed Beverages
Avocado Seed Beverages
Reveal is a Ready-to-Drink Beverage with Probiotics & Apple Cider Vinegar
Hidden Gems’ Reveal is a unique ready-to-drink beverage that’s made from avocado seeds. Featuring upcycled ingredients, the better-for-you drink is packed with probiotics and is said to... MORE
Repurposed Sparkling Fruit Drinks
Repurposed Sparkling Fruit Drinks
Flawsome! Makes Refreshing Beverages with "Wonky Fruit"
Consumers who are looking for alternatives to sugary juices and sodas are exploring carbonated beverages and sparkling fruit drinks like Flawsome!‘s new range of refreshing products. The brand... MORE

Related Examples

Matcha Wellness Cafes
Matcha Wellness Cafes
Matchaful's In-Store Cafe Shares Single-Origin Matcha Beverages
Authentic Prepackaged Tea Blends
Authentic Prepackaged Tea Blends
Tea India Turmeric Chai Tea is Available at Waitrose in the UK
Spicy Coconut-Based Cheeses
Spicy Coconut-Based Cheeses
The Mexicana Vegan Cheese Has an Authentically Spiced Recipe
Upcycled Cocoa-Based Sweeteners
Upcycled Cocoa-Based Sweeteners
The Healy Group Debuted a Sugar Alternative Called PrimaFI Cocoa
Prepackaged Campfire Confections
Prepackaged Campfire Confections
The Russell Stover S’Mores Treats Come in Three Flavors
Anti-Inflammatory Latte Powders
Anti-Inflammatory Latte Powders
The Harvest Table's Collagen Turmeric Latte Mix is Nourishing
Cultured Plant-Based Spreads
Cultured Plant-Based Spreads
Califia Farms' Plant Butter is Made with Plant-Based Oils & Nuts
Allergy-Friendly Cake Cups
Allergy-Friendly Cake Cups
Namaste Foods' Gluten-Free Cake Cups Take Seconds to Prepare
Berry-Infused Collagen Smoothies
Berry-Infused Collagen Smoothies
Snap Kitchen's Berry Collagen Smoothie is Paleo and Gluten-Free
Keto-Friendly Cinnamon Creamers
Keto-Friendly Cinnamon Creamers
nutpods' Cinnamon Swirl Creamer is Unsweetened and Vegan-Friendly
Nutritious Avocado-Based Beverages
Nutritious Avocado-Based Beverages
Avocadomilk is Made with Oat Milk & 20% Mexican Avocados
Renewing Superfood Creams
Renewing Superfood Creams
The Phytofuse Renew Maca Root Day Cream Features a Popular Ancient Plant
Crisp Caffeinated Sparkling Waters
Crisp Caffeinated Sparkling Waters
The GOJAI Organic Drinks will Come in Three Flavor Options
Spiced Pumpkin Oil Sprays
Spiced Pumpkin Oil Sprays
Chosen Foods' Avocado Oil Spray Comes in an Autumnal Flavor
Fruity Omega-Rich Beverages
Fruity Omega-Rich Beverages
Gomega's "Superfusion" Drinks are Full of Antioxidants & Healthy Fats
Rescued Produce Dips
Rescued Produce Dips
Wonky's Snack Dips are Made with Misshapen Fruits and Vegetables
Cold Pressed Juice Cleanses
Cold Pressed Juice Cleanses
Each Daily Dose Bottle Contains Up to One Kilogram of British Produce
Hearty Egg White Chips
Hearty Egg White Chips
Quevos Launched New Flavors of Its Protein-Rich Chips
Repurposed Banana Body Products
Repurposed Banana Body Products
This Limited Body Shop Body Butter Upcycles "Wonky" Bananas
Upcycled Berry Oils
Upcycled Berry Oils
The Berry British Sustainable Beauty Oil Features Upcycled Fruit Seed Oils
Upcycled Produce Care Products
Upcycled Produce Care Products
The Body Shop's Carrot Cleanser & Moisturizer Use "Ugly" Produce
Alternative Hot Dog Carts
Alternative Hot Dog Carts
The Economist's #FeedingtheFuture Shares Beyond Sausage Vegan Hot Dogs
Duck Fat Cocktails
Duck Fat Cocktails
Monsieur Le Duck & CTC Created an Experimental Cocktail with Smoked Duck Fat
Sparkling Whey Drinks
Sparkling Whey Drinks
Render's 'Weyla' Blends Fruit, Herbs, Botanicals and Whey Byproduct
play_circle_filled Repurposed Stadium Food
Repurposed Stadium Food
Hellmann's Diverted Grocery Store Food Waste to Feed an Entire Stadium
Ugly Produce Programs
Ugly Produce Programs
Kroger's 'Pickuliar Picks' Brand Encourages Consumers to Buy Wonky Veggies
play_circle_filled Sustainable Cocktail Bars
Sustainable Cocktail Bars
Ketel One Created a Bar Made of Repurposed Post-Consumer Materials
Waste-Reducing Sparkling Water
Waste-Reducing Sparkling Water
Dash Water's Infused Beverages Contain "Wonky" Fruits & Vegetables
Spicy Pickle Brine Beers
Spicy Pickle Brine Beers
'Sam-Sam the Pickle Man' is a Sour Beer Chocked Full of Pickle Flavor
Repurposed Produce Condiments
Repurposed Produce Condiments
These Condiments Give New Life to Rejected Fruit & Vegetables
Vegetable-Packed Snack Bars
Vegetable-Packed Snack Bars
Green Joy's Pressed Salad Bars Make Healthy Easy Eating on the Go
Repurposed Apple Ciders
Repurposed Apple Ciders
'Wise Apple' Proudly Makes Sustainable Drinks with "Ugly Apples"
Cocktail-Inspired Pasta Sauces
Cocktail-Inspired Pasta Sauces
Preservation & Co. Has Created a Tangy Bloody Mary Marinara Sauce
Creamy Avocado Popsicles
Creamy Avocado Popsicles
Chill Pop's Avocado Mint Chip is a Healthier Take on Mint Chocolate Chip
Repurposed Pet Biscuits
Repurposed Pet Biscuits
Portland Pet Food Co.'s 'Brew Biscuits' Give New Life to Spent Grains
Chickpea Brine Cocktails
Chickpea Brine Cocktails
The Theodore is Introducing Egg-Free Vegan Cocktails Made with Aquafaba
Pickled Brussels Sprouts Snacks
Pickled Brussels Sprouts Snacks
Shpickles' Brussels Sprouts Pickles Put a New Spin on Sprouts
Michelin-Starred Seed Snacks
Michelin-Starred Seed Snacks
Render Teamed Up with Award-Winning Chefs to Make 'State Bird Seeds'
Legume Brine Butter
Legume Brine Butter
Fora Foods' Plant-Based Butter, 'Faba Butter,' is Made with Aquafaba
Ugly Fruit-Made Juices
Ugly Fruit-Made Juices
This New Cotchel Juice Line is Made Using Unwanted Fruits
Repurposed Relish Condiments
Repurposed Relish Condiments
The Sweet, Spicy & Sour 'Rescued Relish' is Made from Excess Produce
Waste-Based Detergent Bottles
Waste-Based Detergent Bottles
Seepje Makes New Laundry Detergent Bottles from Old Milk Packaging
Kitchen Scrap Cocktails
Kitchen Scrap Cocktails
XYST Serves Cocktails Made with Repurposed Ingredients
Wonky Produce Deliveries
Wonky Produce Deliveries
Oddbox Reduces Food Waste By Selling Unattractive Produce
Fruit Punch-Flavored Pickles
Fruit Punch-Flavored Pickles
'Tropickles' from Walmart's Great Value Brand are Sweet and Tangy
Pickle Brine Cocktail Mixers
Pickle Brine Cocktail Mixers
Brine Brothers Makes Natural, Drinkable Pickle Brine
Brine-Based Cocktail Mixers
Brine-Based Cocktail Mixers
GAEA's Two-Ingredient 'Dirty Martini Juice' Repurposes Olive Brine
Upcycled Seafood Cakes
Upcycled Seafood Cakes
SecondsFirst Makes Fresh Fish Cakes from Repurposed Ingredients
Ugly Fruit Juices
Ugly Fruit Juices
Misfit Juicery Takes Misshapen Produce and Blends Them into Beverages
Colorful Sustainable Hummus
Colorful Sustainable Hummus
ChicP Reduces Food Waste by Using So-Called "Ugly" Produce